Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize. ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Banner image by Jazzy Harvey. ¤ ONE OF MY FAVORITE statements about Los Angeles, something that really captures its ethos, comes from Cameron Esposito in an article she provided for The A.V. Club. Esposito remarks on “how logical a backbone [L.A.] provides to completely illogical pursuits.” It’s... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-25 17:00:38 UTC ]
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Even as its stores reopen, Barnes & Noble has laid off a number of employees at its headquarters, including some book buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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This year's Polari Prize longlist sees titles from Jeanette Winterson, Dustin Lance Black and Joseph O'Connor in the running for the £2,000 award. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 05:03:35 UTC ]
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To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek
[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Bandcamp has announced that this Friday, June 19, it will donate 100 percent of its share of sales to the NAACP legal defense fund -- and that it will do so annually. In its announcement, the music publishing platform cited the killings of George Flo... Continue reading at Engadget
[ Engadget | 2020-06-19 08:30:48 UTC ]
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A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 17:26:02 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has leapt into the UK Official Top 50 number one spot, making her the first black British author to hit the weekly overall number one in the Nielsen BookScan era. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 07:29:33 UTC ]
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In addition to its originals and exclusives, HBO Max now has an original digital comic book series as well. Warner Media partnered with DC Comics to publish To The Max, which tells stories about “everyday people achieving their maximum potential,” ac... Continue reading at Engadget
[ Engadget | 2020-06-15 18:28:41 UTC ]
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More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian
[ The Guardian | 2020-06-15 17:08:57 UTC ]
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Author Bernardine Evaristo becomes the first black British woman to top the UK paperback fiction chart. Continue reading at BBC News
[ BBC News | 2020-06-12 11:06:56 UTC ]
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Controversy still swirls about the Tattered Cover after its co-owners' public declaration of neutrality on political issues. Although the store issued an apology, a coalition of individuals and literary organizations are demanding that the store become more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Bonnier Books UK imprint Studio Press has acquired two new board book series for its early years publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 20:55:38 UTC ]
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In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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