Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives looking through comics. His rummaging isn’t driven by nostalgia, but by a belief that the key to Time Inc’s future could lie at least partly in the past.“Downstairs we have this unbelievable archive of titles, some dating back to the 1800s. I’ve been down there on numerous occasions,” he says, before chuckling and adding: “It’s not a case of going down and sitting in the dark reading comics.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-08-16 00:00:00 UTC ]
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Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek

[ AdWeek | 2016-07-13 00:00:00 UTC ]
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E-book sales in the UK decline for the first time

There's something to be said about a printed book. It's easy to read outdoors, you can lend it to a friend and, unlike a top-end Kindle, it doesn't spell disaster if you lose it. E-readers have their place, but today The Publishers Association (PA) h... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
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UK ebook sales drop for the first time

It seems that our love affair with ebooks could be turning sour. For the first time since digital book sales were recorded, the number of ebooks sold in the UK dropped in 2015. The drop could be partly explained by the fact that we seem to be reading less in recent years. While sales of printed... Continue reading at Betanews

[ Betanews | 2016-05-13 00:00:00 UTC ]
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Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Pushkin to publish Bass for first time in UK

Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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Tough Times For Men’s Magazines

Have we returned to the days when mass-circ men's magazines were an oxymoron? The post Tough Times For Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands

There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Time Inc UK to move dozens of titles out of London in restructuring

Publisher of Marie Claire and NME to announce major changes that will involve 300 staff being relocated The publisher of Marie Claire and NME is set to announce a major restructure of its UK business that will see 30 titles and brands and 300 staff relocated outside London.Time Inc UK owns more... Continue reading at The Guardian

[ The Guardian | 2015-11-18 00:00:00 UTC ]
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Business-Focused 417 Magazine Spin-Off Publishes First Issue

The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Marie Claire and NME publisher Time Inc UK boosts profits to £23m

Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian

[ The Guardian | 2015-10-14 00:00:00 UTC ]
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TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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The State of the Magazine Media Business, Mid-Year 2015

12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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After Financial Times, Pearson Announces Plans to Sell The Economist Magazine Also

Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper.   Discussions with The Economist Group& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
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