Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

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HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked


How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibm watson #big data


Paul Pope Revisits 'Escapo,' this Time in Full Color

Cartoonist Paul Pope is dipping back into his archives to reissue his 1999 work 'Escapo' in a new hardcover edition from Z2 Comics that will be in full color for the first time and offer a wealth of supplementary material. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover edition


Swedish e-tailers reported for data violation

Two Swedish online bookstores, CD-on and Bonnier-owned Adlibris, have been reported to the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Google launches 'cookie choices' site to let Europeans know how they're being tracked

Google has launched a new site, CookieChoices.org, to help visitors of European sites learn more about the digital breadcrumbs they leave behind through cookies.The site includes code that publishers can use to incorporate notifications into their own sites and apps. The notifications could take... Continue reading at PC World

[ PC World | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google launches #give details #browsing history #landing page


Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #scott havens #sports illustrated


Sportswriter Simon Barnes leaves The Times after 32 years

Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian

[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon barnes #longer afford


Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age

[ Advertising Age | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mexican magazines #sports illustrated #international expansion #key element #growth strategy #major presence


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


'The Silkworm' is now available on Amazon – but the shipping time keeps changing

J.K. Rowling's bestseller 'The Silkworm' – previously unavailable to Amazon customers – can now be ordered, although shipping time is still slow. 'The Silkworm' is published by Hachette, with whom Amazon is currently involved in a dispute.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon customers


Auto publishers show how valuable data can be

Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader data #ad partners


Are Digital Distractions Monopolizing Reading Time?

Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Two Designers' Quest To Create The Magazine "The Beautiful Game" Deserves

A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company

[ Fast Company | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful game


VigLink nabs $18M for content-driven commerce

VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #round capital #additional investment #$25 million


Former Time Warner Cable CEO and industry leader Glenn Britt dies

Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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Google Play to expand ebook offering to 13 new countries

Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #make ebooks


Time Inc. Shares Slip Nearly 1% on First Day of Trading

Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age

[ Advertising Age | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #sports illustrated #share price #entertainment properties


Time Inc. falls in first day of trading

Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #singular focus