Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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BEA 2014: China Looks Forward to Expanding Communication, Cooperation, and Commerce

Next year China is the guest of honor at Book Expo America’s Global Market Forum and is planning a host of events for the occasion. Vice Minister Wu Shulin details his country’s goals and expectations in this interview with Publishers Weekly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: 'New York Times' Sportswriter: Harvey Araton

With a byline long familiar to readers of the New York Times sports pages, Harvey Araton is also the author of six critically acclaimed nonfiction sports books, most recently the New York Times bestseller Driving Mr. Yogi: Yogi Berra, Ron Guidry and Baseball’s Greatest Gift. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Traveling In Time: Emily St. John Mandel

It all began, Emily St. John Mandel says, when she “thought it would be interesting to write about the life of an actor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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CN Times Launches New Imprint

Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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‘Adventure Time’ Expands with Abrams

Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Motherhood and Spirituality: The Struggle to Find Time

Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Time Home Entertainment Moving Sales to TWR

Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Time Inc. Announces Board of Directors

Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
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A Good Time for Independent Presses: Spotlight On New England 2014

Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Comics Artists Lust, Yang Win L.A. Times Book Prizes

Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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L.A. Times Festival of Books Hits the Mark Again

The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Heaven Was Beautiful, But I Came Back

Stories from those who say they have seen heaven and returned to life will probably always find an audience, all the more as Baby Boomers age and confront their mortality. A new movie could continue to fuel the extraordinary recent interest in books by those who claim to have returned from the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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Johnson wins Sunday Times EFG Short Story Award

Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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'Mabel and Me's' Jon Boorstin heads to L.A. Times Festival of Books

Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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London Book Fair 2014: Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
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