Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-12 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Ever get stuck at the bar waiting for your friends to show up? That’s when I usually whip out my tablet and start catching up on reading. And since Google Play Books lets me upload PDFs and ebooks I’ve purchased elsewhere, I’ve always got something new to read on hand.It’s easy to get your own... Continue reading at PC World
[ PC World | 2015-01-28 00:00:00 UTC ]
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This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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Bloomberg Businessweek's latest cover offers a first for the magazine, according to Josh Tyrangiel, the magazine's editor in chief. This week's cover features @bw's first-ever shirtless male model! http://t.co/EOIqeFKvwB pic.twitter.com/QD2EiKXZFv Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-01-22 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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A Dutch appeals court has forced the closure of online ebook reseller Tom Kabinet until the company can prove all books for sale were legally obtained. The post Dutch Court Shutters Ebook Resale Site…For Now appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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Dutch ebook resale site Tom Kabinet has to close because, at least at the moment, it cannot prove that all the books offered for sale on the site have been legally obtained, an Amsterdam court ruled Tuesday.Tom Kabinet, which allows sellers to upload ebook files to the site, has been online... Continue reading at PC World
[ PC World | 2015-01-20 00:00:00 UTC ]
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A good book is all you ever used to need on the beach but data-use figures show we're still reaching for our cellphones even when we're on holiday. Continue reading at Stuff
[ Stuff | 2015-01-17 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites largely will remain the same in content and structure. Most visibly, their Web addresses will... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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