Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment Weekly. Ripp also announced that Alan Murray would be taking over as chief content officer from Norm Pearlstine, who will stay on as vice chairman, focusing on international growth Murray's rise through the Time Inc. ranks was nearly as fast as Battista's. He came on to oversee Fortune magazine in 2014 after a brief stint at the Pew Research Center, which followed 10 years at The Wall Street Journal. Murray will report to Battista on business and editorial issues, and to CEO Joe Ripp "on matters of editorial independence and journalistic integrity," Ripp wrote in a note to staffers, obtained by Adweek. Pearlstine, who was editor in chief of Time Inc. from 1994 to 2005, returned to the company in 2013 as CCO. In addition to the editorial restructuring, Ripp announced a host of changes as the 94-year-old company continues to evolve in the digital age—a "historic transformation," Ripp called it. Ripp announced the creation of a dedicated digital sales team "to provide digital-first clients with scale solutions." The company will also create "clusters" for Time Inc.'s brand sales. "Our powerful brands are the cornerstone of our go-to-market strategy," he says. All of Time Inc.'s U.S.... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-13 00:00:00 UTC ]
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Times website develops edition-based publishing model

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[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Hearst president David Carey: ‘We’re a content company with a platform mentality’

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[ Digiday | 2015-03-23 00:00:00 UTC ]
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Why Digital-Facing Brands Stick Around for SXSW Music

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[ AdWeek | 2015-03-21 00:00:00 UTC ]
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PRH to launch Penguin-branded consumer site

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[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Young Artist's First Graphic Novel Gets Big Time Blurbs

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[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Winston Graham Historical Prize revived

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[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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Why Branded Content Is Poised to Take Over

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[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Johnston Press chief: we will end up with fewer full-time journalists

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[ The Guardian | 2015-03-10 00:00:00 UTC ]
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Veteran TV Exec Rich Battista Poised to Become People Magazine President

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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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L.A. Times Book Prize Finalists Announced

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[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Women dominate Sunday Times Short Story Award shortlist

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[ The Bookseller | 2015-03-01 00:00:00 UTC ]
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[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Jill Abramson Signs $1M Book Deal – But Won't Settle Scores with New York Times

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[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
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[ Digiday | 2015-02-26 00:00:00 UTC ]
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[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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[ The Sydney Morning Herald | 2015-02-24 00:00:00 UTC ]
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