Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment Weekly. Ripp also announced that Alan Murray would be taking over as chief content officer from Norm Pearlstine, who will stay on as vice chairman, focusing on international growth Murray's rise through the Time Inc. ranks was nearly as fast as Battista's. He came on to oversee Fortune magazine in 2014 after a brief stint at the Pew Research Center, which followed 10 years at The Wall Street Journal. Murray will report to Battista on business and editorial issues, and to CEO Joe Ripp "on matters of editorial independence and journalistic integrity," Ripp wrote in a note to staffers, obtained by Adweek. Pearlstine, who was editor in chief of Time Inc. from 1994 to 2005, returned to the company in 2013 as CCO. In addition to the editorial restructuring, Ripp announced a host of changes as the 94-year-old company continues to evolve in the digital age—a "historic transformation," Ripp called it. Ripp announced the creation of a dedicated digital sales team "to provide digital-first clients with scale solutions." The company will also create "clusters" for Time Inc.'s brand sales. "Our powerful brands are the cornerstone of our go-to-market strategy," he says. All of Time Inc.'s U.S.... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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The University of Wisconsin Press has named Dennis Lloyd its new director. He will assume his new position in May Lloyd currently is deputy director for sales, marketing, and acquisitions at the University of Florida Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Sales of Carver's 'What We Talk About When We Talk About Love,' are up 121% after being featured in the Oscar-winning film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-12 00:00:00 UTC ]
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You’re a fan of Kick-Ass. You’re a fan of X-Men (First Class, not X3 or the Wolverine dreck). You might not know it, but that means you’re a fan of Jane Goldman. She’s the screenwriter behind every comic book turned Matthew Vaughn-directed movie. The post The Master Screenwriter Who Transforms... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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I’m used to my name being mangled and botched in every conceivable way, but seeing it wrong on my latest book was too muchIt’s the moment every writer lives for: a box arrives at your door containing copies of the new edition of your book. Beaming with satisfaction, I tear off the binding tape.... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Former PEN American Center director of finance and administration to replace Eleanor Chang next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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The program, which celebrates its 25th anniversary this year, recognizes great fiction and nonfiction debuts from authors at the start of their careers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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British children’s book start-up Lost My Name is planning to expand into several new territories in 2015 after claiming it outsold Julia Donaldson’s Superworm in 2015. The company sells personalised picture books via its website www.lostmy.name. Customers create a book by entering the name... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Three projects from the UK and one from the Ukraine have been named as winners in the YourFry competition. YourFry was launched by Penguin in partnership with file transfer site WeTransfer in 2014 and challenged people to use technology to develop the stories in Stephen Fry’s autobiographies... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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