Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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New and Forthcoming Immigration-Focused Titles

The following is a list of new and forthcoming adult and children’s titles on the issues surrounding immigration and its impact on the American experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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In Focus: Immigration in Book Publishing

Publishers discuss immigration and the role of book publishing in understanding the American experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Celebrate the Book Review's 125th Anniversary: A Times Event

On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times

[ The New York Times | 2021-10-07 16:09:57 UTC ]
More news stories like this | News stories tagged with: #book review #125th anniversary #special guests #times book


Before You Go to Frankfurt: Trade Publishing in Focus

Coming up to speed: The Frankfurt Conference track on Tuesday brings world trade publishing points into sharp focus ahead of Buchmesse 2021. The post Before You Go to Frankfurt: Trade Publishing in Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-06 13:13:45 UTC ]
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It’s Time To Slow Down Your Audiobook Speed

Love listening to audiobooks at 1.25 or 1.5 or even 2 times the speed? Here's your challenge to slow down and listen with intention. Continue reading at Book Riot

[ Book Riot | 2021-10-04 10:39:00 UTC ]
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Media startup Ozy shuts down after New York Times report raises concerns

Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian

[ The Guardian | 2021-10-01 23:52:05 UTC ]
More news stories like this | News stories tagged with: #internal investigation #digital media


Incest story by Pinocchio author published in English for the first time

Carlo Collodi’s version of Donkey Skin, by French author Charles Perrault, will appear in a new collection of Italian fairytalesCarlo Collodi is remembered today for Pinocchio, his 1881 children’s story about a puppet who turns into a real boy, immortalised on screen by Disney. Now another... Continue reading at The Guardian

[ The Guardian | 2021-10-01 13:46:15 UTC ]
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Canada’s Guest of Honour time finally comes

The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:51:47 UTC ]
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Angelica Ross talks about walking the line between actor and activist

‘When I’m advocating for trans people and trans rights, I’m advocating from a place of real experience,’ the ‘AHS’ star told Fast Company. Actor, founder, and activist Angelica Ross first broke out as a performer. On-screen she made history as the first female transgender actress to secure two... Continue reading at Fast Company

[ Fast Company | 2021-09-30 09:55:09 UTC ]
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When the Times Book Review Panned the Classics

Some of today’s best-loved books — think “Catch-22,” “Tender Is the Night” and even “Anne of Green Gables” — had a rocky reception in our pages. Continue reading at The New York Times

[ The New York Times | 2021-09-29 09:00:26 UTC ]
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If a book could talk, what would it say? Ruth Ozeki has some ideas.

“The Book of Form and Emptiness” is a tale of sorrow, danger and tentative redemption for a boy who hears the voices of inanimate objects. Continue reading at The Washington Post

[ The Washington Post | 2021-09-25 12:00:00 UTC ]
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Holly Smale | 'Change happens one story at a time, reminding the world what autism is from the inside'

Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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T.C. Boyle captures the intersection of folly and progress. This time, it’s the ill-fated Project Nim.

‘Talk to Me,’ by T.C. Boyle, was inspired by a 1970s experiment in which researchers tried to teach a young chimpanzee American Sign Language. Continue reading at The Washington Post

[ The Washington Post | 2021-09-20 12:00:00 UTC ]
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Let’s talk about the best sword and sorcery books

Our favorites include works by Tanith Lee, Karl Edward Wagner, Stephen King and Charles R. Saunders Continue reading at The Washington Post

[ The Washington Post | 2021-09-18 12:00:00 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Gabrielle Union wants to talk about the tough stuff. You ready?

The star who made her name in “Bring It On” talks about her new book “You Got Anything Stronger?” Continue reading at The Washington Post

[ The Washington Post | 2021-09-16 14:30:00 UTC ]
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Welcome to the Crisis Zone: PW Talks with Simon Hanselmann

First published as an Instagram webcomic, Simon Hanselmann's 'Crisis Zone', has been collected into a nearly 300-page graphic novel out now from Fantagraphics. The book won the 2021 Eisner award for webcomics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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What is the role of art in times of turmoil? ‘A Play for the End of the World’ offers no easy answers.

A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-14 13:00:00 UTC ]
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Anna Qu Talks Betrayal, Immigration, and Assimilation

Anna Qu is the guest. Her new book, Made in China: A Memoir of Love and Labor, is out now from Catapult. From the episode: Anna Qu: I think I was trying to capture a couple of points. The first point is really arriving at a single moment of betrayal, and that betrayal was reporting […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-13 08:48:59 UTC ]
More news stories like this | News stories tagged with: #memoir