Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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Young love: picture books oust children’s fiction for the first time in two decades

For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 08:33:40 UTC ]
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Little People, Big Dreams: Children’s non-fiction posts all-time record return

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[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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Legend Times moves to Macmillan Distribution

Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 13:14:03 UTC ]
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Hachette UK buys premium notebook and diary publisher Paperblanks

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[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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Four times Shakespeare has inspired stories about robots and AI

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[ The Conversation | 2022-01-14 13:00:02 UTC ]
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Americans are buying more books—but reading fewer of them than ever. What gives?

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[ Literrary Hub | 2022-01-12 19:07:42 UTC ]
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RBmedia buys ABOD and launches German arm

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[ The Bookseller | 2022-01-05 13:45:12 UTC ]
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Jean Chen Ho’s ‘Fiona and Jane’ is all about the journey

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[ The Washington Post | 2022-01-04 14:00:22 UTC ]
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The best books to read by the fire: Let’s talk about our favorites in science fiction and fantasy

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[ The Washington Post | 2022-01-03 23:00:00 UTC ]
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The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

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[ Book Riot | 2022-01-03 15:52:45 UTC ]
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This village was a book capital. What happens when people stop buying so many books?

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[ The Washington Post | 2021-12-26 14:43:23 UTC ]
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The essential Joan Didion: An L.A. Times reading list for newcomers and fans alike

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[ Los Angeles Times | 2021-12-23 21:24:38 UTC ]
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Jane Smiley on Her Writing Process, Beloved Pets, and Writing in Paris

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[ Literrary Hub | 2021-12-23 09:51:41 UTC ]
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[ The Bookseller | 2021-12-23 07:20:40 UTC ]
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[ The Bookseller | 2021-12-20 08:28:44 UTC ]
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[ The Bookseller | 2021-12-19 20:30:23 UTC ]
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[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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