Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Though the planet’s future seems bleak, Jane Goodall still has hope

The conservationist on the hope that guides her — and why it’s not the same as optimism. Continue reading at The Washington Post

[ The Washington Post | 2021-11-05 12:00:00 UTC ]
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How to Talk Back to God: J. Richard Middlton

Biblical scholar J. Richard Middleton discusses a "gritty spirituality" in which believers grapple with God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Can University Presses Keep Up with the Times?

As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Denmark’s New Saga Kids Imprint: Focused on Translation

The emphasis in the new children's imprint at Saga Egmont is on translation of audio works into as-yet unexploited languages and territories. The post Denmark’s New Saga Kids Imprint: Focused on Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 17:23:03 UTC ]
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Let’s talk about audiobooks: best narrators, best listening speeds and why we like them to begin with

Does listening to an audiobook while working hinder or enhance productivity? Let’s discuss. Continue reading at The Washington Post

[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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‘Star Trek: Prodigy’ centers technology by focusing on those who don’t have it

This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget

[ Engadget | 2021-10-28 07:00:33 UTC ]
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Where to Buy Manga

Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot

[ Book Riot | 2021-10-26 10:34:00 UTC ]
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The last time America broke apart: How author Kevin Boyle retold the 1960s

The award-winning author of 'Arc of Justice' talks about his new book, 'The Shattering,' and how he came to write history for people like his father. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-10-25 13:00:08 UTC ]
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Terry J. Stokes Offers Prayers for Millennial Situations

In ‘Prayers for the People,’ debut author and youth pastor Terry J. Stokes blends traditional prayer practices with contemporary needs and concerns, from online dating to anti-racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-25 04:00:00 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
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Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity

Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
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Crowdfunding a Publishing House: PW Talks with Spike Trotman

Spike Trotman, comics creator, writer, and founder of Iron Circus Comics, has led the way in using crowdfunding as part of a scalable publishing business model that can support unique titles within the comics shop and trade book markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Third time lucky as Caldwell wins BBC National Short Story Award

Lucy Caldwell has won the BBC National Short Story Award with Cambridge University, a prize she has been nominated for three times.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 02:07:31 UTC ]
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‘Dracula’ brought vampires into the limelight. Let’s talk about the best literary blood suckers since.

Of course there’s ‘Twilight’ and Anne Rice’s Lestat, but less well known are books like “Night Watch” and “Carrion Comfort” Continue reading at The Washington Post

[ The Washington Post | 2021-10-16 12:00:00 UTC ]
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Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
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Get 'Mastering Python for Networking and Security -- Second Edition' ($27.99 value) FREE for a limited time

It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews

[ Betanews | 2021-10-13 17:39:30 UTC ]
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How to Talk About Non-Belief: David G. McAfee

In his new book, Hi, I’m An Atheist! What That Means, and How to Talk About It with Others, David G. McAfee draws on personal experiences to help other atheists talk about their lack of belief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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