Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'


Anna Qu Talks Betrayal, Immigration, and Assimilation

Anna Qu is the guest. Her new book, Made in China: A Memoir of Love and Labor, is out now from Catapult. From the episode: Anna Qu: I think I was trying to capture a couple of points. The first point is really arriving at a single moment of betrayal, and that betrayal was reporting […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-13 08:48:59 UTC ]
More news stories like this | News stories tagged with: #memoir


Jane Austen makes a cameo in a charming new novel about friendship and the literary life

‘Jane Austen and Shelley in the Garden’ whisks readers to Cambridge, Wales and Venice, in the company of a delightful gang of scholars. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #literary life #jane austen


Caldwell shortlisted for BBC National Short Story Award for third time

Lucy Caldwell has been shortlisted for the BBC National Short Story Award for the third time, in a year dominated by new voices. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 09:37:40 UTC ]
More news stories like this | News stories tagged with: #lucy caldwell #year dominated


W H Allen to publish New York Times Magazine's 1619 Project

W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:16:58 UTC ]
More news stories like this |


Review: Joy Williams' first novel in decades is an astonishing end-times parable

From the acclaimed author of novels and short stories, 'Harrow' is a magnificent, moving story about people picking up the pieces of apocalypse. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-07 13:00:01 UTC ]
More news stories like this | News stories tagged with: #joy williams #acclaimed author #short stories #moving story #first novel


Quercus buys Arcadia Books as Bielenberg named publisher

Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 17:28:46 UTC ]
More news stories like this | News stories tagged with: #independent publishing


How time was measured, and what it meant, across the centuries

David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 12:00:00 UTC ]
More news stories like this |


Asking the Questions: PW Talks with Kathie Lee Gifford

In 'The Jesus I Know' (Thomas Nelson, Nov. 30), Gifford talks with celebrities about the ways Jesus has impacted their lives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson


Navigating Uncertain Times

This year's fall regional trade shows will take place as questions abound over how the rest of 2021 will play out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this |


The best ultraportable laptops you can buy

A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget

[ Engadget | 2021-09-02 14:10:21 UTC ]
More news stories like this | News stories tagged with: #school day #256gb ssd #extra cost


Time to decolonize and diversify the writer’s retreat?

Trigger warning: unpopular opinion. I have long despised the idea of writers’ retreats. I entirely agree with the concept itself but felt it was in desperate need of diversification in order to suit different personality types and minds.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 05:17:10 UTC ]
More news stories like this | News stories tagged with: #personality types


Amazon's Kindle Paperwhite drops to all-time low price of $71 in one-day sale

Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget

[ Engadget | 2021-08-29 15:44:54 UTC ]
More news stories like this | News stories tagged with: #weeks earlier #base kindle #easy choice #grabbing books #buying advice #follow @engadgetdeals #audiobook #kindle


Milkweed Editions Announces Disability-Focused Literary Series

Minnesota-based independent publisher Milkweed Editions will launch a series of books centered on neurodivergence and what the publisher calls “different ways of languaging” next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher calls #independent publisher


Aster to publish one from two-time Olympian snowboarder Fuller

Octopus Books imprint Aster has acquired Fear Less, Live More by two-time GB Olympian Aimee Fuller.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 08:49:30 UTC ]
More news stories like this | News stories tagged with: #books imprint


Nine Eight to publish Bickerdike's 'timely, kaleidoscopic' Britney biography

Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact".  Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 02:29:30 UTC ]
More news stories like this | News stories tagged with: #music imprint #britney spears #cultural impact #bonnier


Flint scoops two climate change titles in time for COP26 summit

Flint Books, an imprint of The History Press, has acquired two "urgent and instructive" titles on sustainability and climate change to publish in time for the COP26 summit in October.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 22:17:00 UTC ]
More news stories like this | News stories tagged with: #flint books #history press #climate change


Elizabeth Barrett Browning was ahead of her time. ‘Two-Way Mirror’ does justice to her riveting life.

Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-08-17 12:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #memoir


Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy books #inheritance trilogy #small screen #science fiction


Who's Buying All These New Trump Books, Anyway?

There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trump books #latest wave #trump administration