Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'

Serpent's Tail buys Australia's Dressmaker

Serpent's Tail has bought Australian novel The Dressmaker, soon to be filmed with Kate... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this |

Elsevier buys Woodhead

Publisher Elsevier has acquired Woodhead Publishing Limited which specialises in science and... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher elsevier

Time Inc. spinoff delayed until early next year

Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #entertainment businesses #tv stations #tv studio

Time Inc. names Jeffrey Bairstow CFO

Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public company #magazine publisher #denver post #magazine unit #sports illustrated #real simple #digital transformation

Gollancz buys Al Robertson

Gollancz has signed a sci-fi debut from British author Al Robertson in a pre-empt ahead of an... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sci-fi debut

AOL agrees to buy Adap.tv for $405M

AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #falling short

Jeff Bezos buys Washington Post

Amazon founder Jeff Bezos has bought American newspaper the Washington Post for $250m (£... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this |

Newsweek Sold to International Business Times

Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsweek sold #ibt media #financially troubled

Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #romance novels

Century buys book on digital dating

Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller

[ The Bookseller | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk

Emma Brockes talks about 'She Left Me the Gun,' the difficult story of her mother's past

Anything but a 'misery memoir,' the remarkable and moving, 'She Left Me the Gun' by Emma Brockes explores the power of resilience and humor. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
More news stories like this |

Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts

Meet XKeyscore: The NSA's Secret Real-Time Internet Snooping System That May Have Already Met You

New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company

[ Fast Company | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing history #google searches

A&B buys Flanders novel

Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allison busby #publishing world

Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales

Newspapers in a digital age: moving with the times and charging for it

For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews

[ Betanews | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #time ago #late 1990s #changing market

Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely

Kindle Singles: Growing, but Maintains Focus

The Kindle Singles store, according to its editor David Blum, is “like a bookstore where the manager also edits the books.” Blum is that manager-editor, and under his guidance the store has grown to feature nearly 400 works since launching in January 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle singles

Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content development