Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when they believe advertisers could benefit from the combined reach of their audiences across a variety of platforms. They will particularly target marketers with a relationship to fashion and beauty.Time Inc. and StyleHaul declined to disclose terms of the partnership. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
News tagged with: #disclose terms

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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #disappointing results #things digital #simply isn #holy grail


How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff #3% decline #reach $8


Time Inc.'s Joe Ripp: After Time Warner Split, Our Cash Will Stay Ours

Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #executive suite #independent entity #advertising week


Time Warner Names Joe Ripp CEO of Time Inc.

Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #magazine company


Time Warner names Joseph Ripp CEO of Time Inc.

Time Warner Inc. has named Joseph Ripp the next CEO of Time Inc., resolving one big question as the publishing unit prepares to strike out on its own but surprising observers who had bet on another candidate.Mr. Ripp is CEO of OneSource Information Services, a business information provider. He... Continue reading at Crains New York

[ Crains New York | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$737 million #newspaper operations #similar move


Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #controlling stake #advertising executive


Time Warner Dumps Time Inc., and Wall Street Loves It

Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD

[ AllThingsD | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine business


Time Warner Put the "For Sale" Sign on Time Inc. Last Fall

Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD

[ AllThingsD | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bewkes #magazine business


Time Warner in talks to sell part of Time Inc.

Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York

[ Crains New York | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$142 million #made good


Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine unit #laura lang


OpenAI will train its AI models on the Financial Times' journalism

The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget

[ Engadget | 2024-04-29 17:32:56 UTC ]
More news stories like this | News stories tagged with: #financial terms #$1 million #$5 million #generative ai #ai companies #data sources #business insider #die welt #le monde #german publisher


L.A. Times Book Prize winners named in a ceremony filled with support for USC valedictorian Asna Tabassum

Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
More news stories like this | News stories tagged with: #ivy pochoda #rallying cry #free speech #times book


Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #report shows #latest book


London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
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Gerald Levin, the former Time Warner CEO who engineered a disastrous mega-merger, is dead at 84

Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News

[ ABC News | 2024-03-15 09:02:35 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets