Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Bloomsbury has launched a new imprint, Rouleur Books, in partnership with specialist cycling... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week
[ Media Week | 2012-06-11 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Pan Macmillan is searching for a panel of readers to help create reading group content for... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Everyone! Check under your chairs! It's a...new book club from Oprah! Yep, the former queen of daytime TV is revamping her famed literary organization for the 21st century. Winfrey says she was so taken by Cheryl Strayed's Wild, that she absolutely had to get back on the book peddling bandwagon.... Continue reading at Engadget
[ Engadget | 2012-06-02 00:00:00 UTC ]
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Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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The Guardian is launching an interactive map of the UK and Ireland’s bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Latitude Festival is launching a monthly book club in London, with the first to be held today... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times
[ The New York Times | 2012-05-21 00:00:00 UTC ]
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Random House's Square Peg is lining up two in-house projects for the second half of 2012,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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Amazon has launched its CreateSpace today (17th May) in Europe, which means that authors who self... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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