Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Hachette Book Group has appointed Evan Schnittman to the role of executive vice president,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Tim Coates, founder of online e-lending service Bilbary, has pledged to raise money to donate to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times
[ The New York Times | 2012-03-22 00:00:00 UTC ]
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Google is about to launch ebooks on the Google Play entertainment portal in France, according to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Egmont Press is launching a new imprint for humour books, and will partner with leading... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Encyclopaedia Britannica, the 244-year-old company, recently announced it would stop printing encyclopedias. Of course this triggered a flurry of talk about the end of printed books, magazines, and newspapers and a once-great company humbled by shifts in technology. But to fall into that... Continue reading at Fast Company
[ Fast Company | 2012-03-20 00:00:00 UTC ]
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Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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The lucrative James Bond novels return to Random House, their original publisher, through a new deal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-17 00:00:00 UTC ]
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Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2012-03-16 00:00:00 UTC ]
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The Rights House and PFD have acquired four crime estates from Chorion in its intellectual... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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HarperCollins has launched an ebook imprint, called Mischief, which will focus on erotica and... Continue reading at The Bookseller
[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week
[ Media Week | 2012-03-12 00:00:00 UTC ]
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Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Dedicated digital bookseller Bilbary will launch in the US in the next fortnight and in the UK... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at AllThingsD
[ AllThingsD | 2012-03-07 00:00:00 UTC ]
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'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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