Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content.  To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-10 00:00:00 UTC ]
News tagged with: #digital marketing #page views

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How To Plan Your Company's End Game

Encyclopaedia Britannica, the 244-year-old company, recently announced it would stop printing encyclopedias. Of course this triggered a flurry of talk about the end of printed books, magazines, and newspapers and a once-great company humbled by shifts in technology. But to fall into that... Continue reading at Fast Company

[ Fast Company | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie curie #albert einstein #bill clinton #digital learning #snew book


American Business Media's 2012 Neal Award Winners

This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site #neal awards


Book review: 'House of Stone' by Anthony Shadid

Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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James Bond novels come back to Random House

The lucrative James Bond novels return to Random House, their original publisher, through a new deal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #original publisher


Media Decoder Blog: Amanda Knox's Ex-Boyfriend Signs Book Deal

Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda knox #raffaele sollecito #simon schuster


Rights House and PFD snap up crime estates

The Rights House and PFD have acquired four crime estates from Chorion in its intellectual... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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HC launches digital erotica imprint

HarperCollins has launched an ebook imprint, called Mischief, which will focus on erotica and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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EU hints at possible deal over agency model

EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #eu regulators #european publishers


Andy Healy promoted to publishing director at Immediate Media

Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week

[ Media Week | 2012-03-12 00:00:00 UTC ]
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Furniss to leave WME to set up agency

Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Bilbary eyes spring launch

Dedicated digital bookseller Bilbary will launch in the US in the next fortnight and in the UK... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Edinburgh World Writers' Conference to launch in August

The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council


Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

 'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen


New Media and Tech Winning the Viral News War

Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #news stories


Read Fast Company Magazine On Your iPad

Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company

[ Fast Company | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single issues #one-year subscription #account information #gain access #itunes store #kindle edition #kindle store #nook store


Group Commerce Adds CBS to Its Offer Roster

Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at AllThingsD

[ AllThingsD | 2012-03-07 00:00:00 UTC ]
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BCA could be rescued from failed Webb Group

The former owners of Book Club Associates (BCA) have said they would like to see the business... Continue reading at The Bookseller

[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Faber to launch Academy online

Faber is to add to its series of Faber Academy creative writing courses with a new online course... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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BCA parent company enters administration

The catalogue-based bookselling company Book Club Associates has collapsed following the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Zell Company Seeks Part of Any Future Lawsuit Winnings Over Tribune Buyout

Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
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