Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-10 00:00:00 UTC ]
News tagged with: #digital marketing #page views

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Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Consumer Group: E-book Price Fixing Costs Big Bucks

E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World

[ PC World | 2012-04-10 00:00:00 UTC ]
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Fairfax Media in talks to buy Business Spectator: Reuters

Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive talks #fairfax media #independent news

Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
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Amazon tax probe in media spotlight

Amazon's tax arrangements are in the spotlight this morning after national newspapers... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Amazon launches Kindle eBook store en Español, over 33,000 libros to choose from

Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget

[ Engadget | 2012-04-05 00:00:00 UTC ]
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Zite, CNN Launch Publisher Program To Ease Cease-And-Desist Concerns

Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company

[ Fast Company | 2012-04-04 00:00:00 UTC ]
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Tate launches e-commerce site for books, gifts

London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller

[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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Red launches book club and doubles books coverage

Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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'Los Angeles Review of Books' To Launch New, Enhanced Web Site

To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Media Decoder Blog: Former Goldman Executive Is Said to Complete Book Deal

Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times

[ The New York Times | 2012-03-30 00:00:00 UTC ]
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LG unveils flexible plastic e-paper display, aims for European launch next month

LG has made no secret of its fondness for flexible e-paper, but those dreams became a reality today, with the announcement of a six-inch display that promises to "revolutionize the ebook market." The malleable plastic display sports a resolution of 1024 x 768 and can bend at an angle of up to 40... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
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New colours for Ladies’ Detective Agency

Little, Brown is embarking on a new look for Alexander McCall Smith’s Ladies’... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Waterstones launches Easter half-price offer

Waterstones launched a new Buy One Get One Half Price (BOGOHP) promotional offer on selected... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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April UK launch for Kindle Touch

The Kindle Touch 3G is to be made available in the UK from 27th April as part of a major launch... Continue reading at The Bookseller

[ The Bookseller | 2012-03-28 00:00:00 UTC ]
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What To Read On Your New iPad: Fast Company's Retina-Optimized Mark Zuckerberg Cover Story!

The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Media Decoder Blog: "50 Shades of Grey" Movie Rights Are Bought by Universal

"Fifty Shades of Grey'' and its two sequels, which became underground sensations and attracted interest from major publishing houses, is headed for Hollywood. Continue reading at The New York Times

[ The New York Times | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #movie rights