This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear on CNN.com, or another of Time Warner's many sites, or on a different property altogether, for example? Often brands buy ads for one site, but due to misrepresentation of inventory, they end up paying for an appearance on another, said Damon Reeve, CEO of Authenticated Digital in New York. He added that the system also can suss out when ad impressions are generated by bots. "Our company is about moving from an unknown universe to a known universe," said Reeve. "This builds a complete audit trail." Here is a tech-heavy summary on how the system works: Marketers add a JavaScript tracker to their creative on the demand-side platform or ad server. When a Web page requests the ad, the JavaScript tracker travels with the ad. Once the promo is loaded, the system gathers snippets of information about it as well as the page or app environment and stitches them together. "We then process the information on our servers to understand whether the impression is authentic or if it's not authentic, and the reason why," Reeve said. The system creates an audit containing all of the suppliers and data providers involved in the transaction. Users can log in to a dashboard to view reports and... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-09 00:00:00 UTC ]
News tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated

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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Check Amazon’s certified refurbished tech deals for bigger Prime Day savings

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[ PC World | 2022-07-12 20:11:34 UTC ]
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When Books Become Brands, Graphic Design Is Key

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[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

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[ Engadget | 2022-07-01 23:30:53 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

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[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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As Digital Comics Surge, Comics Plus Takes Off in Schools and Libraries

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[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

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[ Digiday | 2022-06-15 09:30:00 UTC ]
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James Patterson claims White male writers face ‘another form of racism’

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[ The Washington Post | 2022-06-14 14:28:52 UTC ]
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Why this book startup is taking a page from Glossier and Allbirds

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[ Fast Company | 2022-06-14 09:00:06 UTC ]
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Tracy Flick is back — and she’s tired of losing

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[ The Washington Post | 2022-06-07 13:57:02 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

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[ Digiday | 2022-06-06 04:01:00 UTC ]
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Train yourself to study more effectively and save time with this $49 bundle

Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World

[ PC World | 2022-06-01 23:38:22 UTC ]
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Wireless electricity for the masses could become a reality thanks to Kiwi startup

Power beaming sounds like science fiction - but one day it may be as common as receiving a text. Continue reading at Stuff

[ Stuff | 2022-05-28 02:26:01 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek

[ AdWeek | 2022-05-21 00:26:05 UTC ]
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Guardian wins Amnesty media award for best use of digital media

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[ The Guardian | 2022-05-06 10:11:30 UTC ]
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