One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear on CNN.com, or another of Time Warner's many sites, or on a different property altogether, for example? Often brands buy ads for one site, but due to misrepresentation of inventory, they end up paying for an appearance on another, said Damon Reeve, CEO of Authenticated Digital in New York. He added that the system also can suss out when ad impressions are generated by bots. "Our company is about moving from an unknown universe to a known universe," said Reeve. "This builds a complete audit trail." Here is a tech-heavy summary on how the system works: Marketers add a JavaScript tracker to their creative on the demand-side platform or ad server. When a Web page requests the ad, the JavaScript tracker travels with the ad. Once the promo is loaded, the system gathers snippets of information about it as well as the page or app environment and stitches them together. "We then process the information on our servers to understand whether the impression is authentic or if it's not authentic, and the reason why," Reeve said. The system creates an audit containing all of the suppliers and data providers involved in the transaction. Users can log in to a dashboard to view reports and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Cloud gaming libraries normally get larger, but Amazon Luna's appears to be shrinking — for now, at least. 9to5Googlenotes that the paid Luna+ tier will lose 53 games in February. Many of these are older or niche titles you won't necessarily miss, but that does mean losing classics like No More... Continue reading at Engadget
[ Engadget | 2023-02-06 16:53:46 UTC ]
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Barnes & Noble was on the verge of disappearing, like Border's and Waldenbooks. Under new management it's turning around, and that's good news for readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-01 13:00:52 UTC ]
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The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company
[ Fast Company | 2023-01-27 14:02:23 UTC ]
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Liberal lion won National Book Award and edited leftwing Nation, with writers including Hitchens and Cockburn, from 1978 to 2005Victor Navasky, an award-winning author and journalist who presided over the liberal US weekly the Nation and wrote influential books on the anti-communist blacklist... Continue reading at The Guardian
[ The Guardian | 2023-01-25 15:01:09 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Prince Harry alleges in a much-anticipated new memoir that his brother, Prince William, lashed out and physically attacked him during a furious argument over the brothers' deteriorating relationship, The Guardian reported Monday. Continue reading at CBC
[ CBC | 2023-01-05 11:54:52 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget
[ Engadget | 2022-12-14 14:18:30 UTC ]
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Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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