For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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The prehistoric age has been stuck in a cultural rut since Jurassic Park. As a palaeontologist, I’m glad to see this era is overThe utterly extraordinary Prehistoric Planet has returned this week for a second season and, as a palaeontologist, I remain utterly enthralled by the whole thing. You... Continue reading at The Guardian
[ The Guardian | 2023-05-26 11:08:56 UTC ]
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The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Two Eisner Award winners—Tillie Walden and Jeff Smith—spoke with Comicsbeat.com editor-in-chief Heidi MacDonald at the U.S. Book Show on May 22 about their forthcoming work: Walden’s 'Clementine (Vol. 2)' and Smith’s companion to his long-running BONE comic book series, 'More Tall Tales.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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At a lunch-hour keynote on May 24, National Book Award winner and former National Ambassador for Young People's Literature Jacqueline Woodson sat down with bookseller Miwa Messer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Lauren Groff, Keegan Michael Key, Sarah Jessica Parker, and more joined the U.S. Book Show on May 24 to discuss this year's most exciting forthcoming adult fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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A who's who of comics writers and graphic novelists—and a surprising number of hip hop legends—joined the U.S. Book Show on May 23 to discuss this year's most exciting forthcoming books in the comics format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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In a virtual awards show, 'PW' editorial director Jim Milliot named Midtown Scholar in Harrisburg, Pa., the Bookstore of the Year and PRH's Emily Bates the Sales Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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‘Embarrassed’ Daily Telegraph writer and Fox Sports host tells reporters outside court it is his turn in the spotlight of the ‘rugby league soap opera’Follow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp... Continue reading at The Guardian
[ The Guardian | 2023-05-17 07:00:21 UTC ]
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Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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