For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
[ The Guardian | 2024-04-30 11:59:14 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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The one-day event, produced by PW in cooperation with the AALA, is set for May 22 at NYU and will include a roundtable discussion featuring four publishing CEOs; a closing keynote by TikTok star and author Vivian Tu; and panels featuring such well-known industry players as Reagan Arthur, Dawn,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-18 00:54:39 UTC ]
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Peel police say a joint task force investigating a multimillion-dollar gold heist at Pearson airport last year has arrested multiple people, laid 19 related charges and interrupted a "large quantity of firearms" intended for import into Canada in connection with the case. Continue reading at CBC
[ CBC | 2024-04-17 11:01:09 UTC ]
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Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Brad Weekes was 25 years old and working as a senior associate at public affairs firm Kivvit when Crain's named him to the 2020 class of 20 In Their 20s. The East New York native's goal at the time: Pressure lawmakers to make positive changes.In many ways, Weekes was already doing just that. At... Continue reading at Crains New York
[ Crains New York | 2024-03-06 20:37:04 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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Winter Institute 2024 brought more than 950 members of the American Booksellers Association together in Cincinnati, Ohio, February 11–14. In a photo essay, we collected a sampling of memorable moments and familiar faces from the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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