This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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Penguin Random House Launches Pop-Comics Imprint

Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publish manga #light novels #random house


Sales Weren't Pretty Last Week

Last year at this time, the Netflix series 'The Summer I Turned Pretty' gave a sales surge to the Jenny Han books that inspired it. With nothing comparable occurring last week, unit sales of print books plunged 25% in the young adult fiction category and fell 4.8% overall from last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #turned pretty #netflix series #sales surge


Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #recession looms #ad spending #internet companies #digital media


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


The Week in Libraries: June 23, 2023

Among the week's headlines: The ALA Annual Conference kicks off in Chicago with a rally in defense of the freedom to read; EveryLibrary issues a sobering report on state legislation threatening libraries; and how one Missouri library is grappling with a new state rule governing allegedly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
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PW Picks: Books of the Week, June 26, 2023

Our favorite books coming out this week include new titles from Julia Seales, Peter Moore, Shungiku Uchida, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #julia seales


This Week's Bestsellers: June 26, 2023

'The Five-Star Weekend' by beach-read queen Elin Hilderbrand is the #1 book in the country, with Bonnie Garmus’s 'Lessons in Chemistry' and Emily Henry's 'Happy Place' rounding out the top 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #emily henry #happy place


Book Deals: Week of June 26, 2023

Judi Dench sells a book on Shakespeare to St. Martin’s, Gallery’s 13a imprint buys a memoir from Nia Long, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #memoir


Nick Cater blames Probyn’s sacking on ‘poisonous’ equity – but didn’t get the News Corp memo | Weekly Beast

The Australian’s columnist criticises ABC, as political leaders also share thoughts on cuts at public broadcaster. Plus: Shannon Noll’s chicken zingerGet our morning and afternoon news emails, free app or daily news podcastEveryone from the prime minister down had an opinion about the ABC’s... Continue reading at The Guardian

[ The Guardian | 2023-06-23 03:01:45 UTC ]
More news stories like this | News stories tagged with: #political leaders #public broadcaster #free app #prime minister #single piece #news corp


Print Book Sales Fell 3.6% Last Week with Nonfiction Still Soft

A good showing by the adult fiction category was not enough to prevent unit sales of print books from falling 3.6% last week from the week ended June 17, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #circana bookscan


Amazon's Echo Dot is down to $28, plus the rest of this week's best tech deals

Summer can be a sleepy time for deals, but there was actually a fair amount of savings to be found on tech this week. Amazon's Prime Day is probably about a month away, but the company looked like they were getting a head start with discounts on Kindles, two Echospeakers, Fire TV devices and... Continue reading at Engadget

[ Engadget | 2023-06-16 16:33:11 UTC ]
More news stories like this | News stories tagged with: #$50 discount #$40 discount #$20 discount #usual $100 #follow @engadgetdeals #kindle


PW Picks: Books of the Week, June 19, 2023

Our favorite books coming out this week include new titles from Laura Lee Guhrke, Sarah Stewart Taylor, and Linda Kao. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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Book Deals: Week of June 19, 2023

National Book Award finalist Rumaan Alam sells two novels to Riverhead, and Ace buys a fantasy duology from K.X. Song. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #fantasy duology #national book award


This Week's Bestsellers: June 19, 2023

Actor Elliot Page has the #8 book in the country with the memoir 'Pageboy.' Plus 'All the Sinners Bleed' author S.A. Cosby takes a leap of faith, and Lisa See invites readers into 'Lady Tan's Circle of Women.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: ##8 book #memoir


The Week in Libraries: June 16, 2023

Among the week's headlines: Illinois governor JB Pritzker signs a law to discourage book bans; Texas governor Greg Abbott signs a law that will encourage book bans; a school board in Missouri may use a new state law to ban Art Spiegelman's 'Maus'; and Zain Khalid wins the NYPL's Young Lions... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #state law #school board


Print Book Sales Fell 5.8% Last Week

Softness in the children's categories and just a minimal gain in adult fiction led to a 5.8% drop in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #8% drop #print books


HarperCollins, KKR Said to Be Eyeing Simon & Schuster

In a bit of déjà vu, HarperCollins and the private equity firm KRR, which both lost out to Penguin Random House when Simon & Schuster was initially put up for sale, are reported among the leading contenders to buy the publisher this time around. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house #harpercollins


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Beijing International Book Fair: A Four-Day Run This Week

Running four days starting June 15, the 29th Beijing International Book Fair is to be staged at the National Convention Center. The post Beijing International Book Fair: A Four-Day Run This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-12 18:51:02 UTC ]
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What Should You Read Next? Here Are the Best Reviewed Books of the Week

Jenny Erpenbeck’s Kairos, Deborah Levy’s August Blue, and Frieda Hughes’ George: A Magpie Memoir all feature among the Best Reviewed Books of the Week. Brought to you by Book Marks, Lit Hub’s “Rotten Tomatoes for books.” * Fiction 1. Kairos by Jenny Erpenbeck (New Directions) 10 Rave • 3... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-09 08:53:52 UTC ]
More news stories like this | News stories tagged with: #reviewed books #jenny erpenbeck #deborah levy #book marks #lit hub #rotten tomatoes #memoir