This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
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News Corp goes all-in on Matildas – but tries to waltz away with fans’ cash | The Weekly Beast

Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian

[ The Guardian | 2023-08-18 01:59:54 UTC ]
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Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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PW Picks: Books of the Week, Aug. 14, 2023

Our favorite books coming out this week include new titles from T. Kingfisher, Una Mannion, Jennifer Cramer-Miller, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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The Week in Libraries: August 11, 2023

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[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Book Deals: Week of August 14, 2023

Grove Atlantic takes a Booker-longlisted novel from Paul Lynch, singer-songwriter Pia Mia sells a sells a semi-autobiographical romance to Frayed Pages x Wattpad Books, and more. Continue reading at Publishers Weekly

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This Week's Bestsellers: August 14, 2023

Pulitzer finalist and Parnassus Books owner Ann Patchett has the #2 book in the country with 'Tom Lake.' Plus 'Unreasonable Hospitality' by Will Guidara gets a boost from its cameo on 'The Bear,' and Rachel Griffin’s 'Bring Me Your Midnight' brings romantasy to our children’s fiction list. Continue reading at Publishers Weekly

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Print Book Sales Dropped 8.3% Last Week

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Circana on July’s US Print Book Market: A Slight Frontlist Gain

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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

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[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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10 Bookish Jigsaw Puzzles For All Your Audiobook Reading Time

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A Summary and Analysis of Isaac Asimov’s ‘Eyes Do More Than See’

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[ Interesting Literature | 2023-08-06 14:00:04 UTC ]
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This Week's Bestsellers: August 7, 2023

'Baking Yesteryear' by TikTok personality B. Dylan Hollis is the #1 book in the country. Plus the buzz around the movie 'Oppenheimer' reignites interest in the Pulitzer-winning source material, and Karen M. McManus sends off her One of Us Is Lying trilogy in high style. Continue reading at Publishers Weekly

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Book Deals: Week of August 7, 2023

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PW Picks: Books of the Week, Aug. 7, 2023

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The Week in Libraries: August 4, 2023

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Sam Maiden untroubled by The Australian’s blue on blue attack over Brittany Higgins | Weekly Beast

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[ The Guardian | 2023-08-04 03:16:36 UTC ]
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With Adult Fiction Cooling, Print Book Sales Fell 5.4% Last Week

The string of weeks in which unit sales of print books were down in all major categories reached three last week, leading to a 5.4% sales decline from the comparable week in 2022. Sales of adult fiction fell 7.2%. Continue reading at Publishers Weekly

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10 Books to Make You a Better Writer

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10 books to add to your reading list in August

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