This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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K-Pop Comes to Comic Books

This fall, hit K-pop bands including BTS, ENHYPHEN, and Tomorrow x Together will make their debut in bookstores and comic shops across North America—as a trio of full-color comics from IZE Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Banned Books Week by the Numbers

As Banned Books Week 2023 gets underway, new data shows that an organized right-wing political movement is continuing to drive a surge in censorship attempts in schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data shows #censorship attempts #books week


The Week in Libraries: September 29, 2023

Among the week's headlines: Banned Books Week begins on Sunday; South Carolina's state library withdraws from the ALA; EveryLibrary and 'Book Riot' survey parents attitudes about book bans; and 'Library Journal' questions whether KKR's ownership of OverDrive is an issue for the firm's... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #south carolina #book bans #books week


This Week's Bestsellers: October 2, 2023

Seven years after debuting with 'The Nix,' Nathan Hill returns with 'Wellness.' Plus Ava Reid, author of two dark fantasy novels for adults, makes a YA foray with 'A Study in Drowning,' and John Scalzi subverts classic supervillain tropes with 'Starter Villains.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


10 books to add to your reading list in October

Bethanne Patrick recommends 10 books for October, including fiction from Walter Mosley and Jesmyn Ward and memoirs from Viet Thanh Nguyen and Safiya Sinclair. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-28 10:00:03 UTC ]
More news stories like this | News stories tagged with: #including fiction #walter mosley #jesmyn ward #safiya sinclair


Transit time is learning time with Headway, now an extra $10 off

Travel is all about broadening your horizons. But when you’re at the airport, stuck in a cab, or on a train, it can feel pretty restricting. Transit time is a great time to catch up on your reading, though, and when you have Headway, you can access a world of learning right from your... Continue reading at PC World

[ PC World | 2023-09-22 08:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #headway premium #great time #extra $10 #15-minute reads #actionable insights #4/5-star rating #lifetime subscription #discounted price


For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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This Week's Bestsellers: September 25, 2023

Actor Matthew McConaughey has the #7 book in the country with the children's title 'Just Because,' illustrated by Renée Kurilla. Plus Lauren Groff heads into 'The Vaster Wilds,' and Reese's Book Club taps Nina Simon's debut, 'Mother-Daughter Murder Night.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Book Deals: Week of September 25, 2023

Simon & Schuster lands a personal history by Doris Kearns Goodwin, Jenny Lecoat sells a follow-up to The Girl from the Channel Islands to Graydon House, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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The Week in Libraries: September 22, 2023

Among the week's headlines: a judge in Washington rejects a bid by book banners to force a vote on closing the local library; a Colorado librarian who was wrongly fired after refusing to censor LGBTQ programming is awarded $250,000; Alabama's state librarian defends the ALA; and LeVar Burton... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Levar Burton Will Lead Banned Books Week as Its Honorary Chair

Reading advocate and icon Levar Burton will serve as the first actor to lead Banned Books Week as the honorary chair. Continue reading at Book Riot

[ Book Riot | 2023-09-21 16:12:23 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Art Books Extraordinaire: 10 of Phaidon’s Most Innovative Titles of the Past Century

Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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The Week in Libraries: September 15, 2023

Among the week's headlines: a politically charged hearing on book bans in the U.S. Senate; Illinois libraries face another wave of bomb threats; an internal report reveals the strain library workers at the Oakland Public Library are feeling; and a brilliant essay explores how today's right wing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Book Deals: Week of September 18, 2023

Zakiya Dalila Harris sells two novels to Atria, Knopf buys a book of lyrics from Kazuo Ishiguro, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #knopf buys #kazuo ishiguro


This Week's Bestsellers: September 18, 2023

BookTok fave Lucy Score wins points for 'Things We Left Behind,' the #2 book in the country. Plus new fiction and nonfiction with starred PW reviews hit the list, and new cookbook titles get right to the point. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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