This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

Other Publishing stories related to: 'This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week'


Book Deals: Week of November 20, 2023

Ballantine signs Norah O’Donnell to write a “female-focused retelling of American history,” Jamaica Kincaid sells a book about her garden in Vermont to Timber Press, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #american history #timber press


This Week's Bestsellers: November 20, 2023

BookTok sensation Rebecca Yarros has the #1 book in the country with 'Iron Flame,' sequel to 'Fourth Wing,' which appears twice on our top 10 list. Plus Christopher Paolini returns to the world of Eragon with 'Murtagh,' and Ali Hazelwood makes a foray into YA with 'Check & Mate.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth wing


France’s Vivlio, 10 Years Old, Launches New Ebook Service

Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
More news stories like this | News stories tagged with: #post france #ebook service #audiobook


Rebecca Yarros Rescued Print Book Sales Last Week

Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #huge numbers #circana bookscan #print book


The week's bestselling books, Nov. 19

Southern California Independent Bookstore Bestsellers list for Sunday, November 19 Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-15 14:00:45 UTC ]
More news stories like this | News stories tagged with: #bestselling books #independent bookstore


Shanghai’s Children’s Book Fair at 10: A Fifth Year for Its Bologna Partnership

The 10-year-old Shanghai International Children's Book Fair welcomes back its partner, Bologna, for collaboration and support. The post Shanghai’s Children’s Book Fair at 10: A Fifth Year for Its Bologna Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-14 22:06:29 UTC ]
More news stories like this | News stories tagged with: #post shanghai #book fair #children's book #children’s book


How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #digital content


Book Deals: Week of November 13, 2023

Lee and Andrew Child sell four new Jack Reacher thrillers to Delacorte, Dey Street buys a guide to throwing “the greatest dinner party of all time” from Benny Blanco, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


This Week's Bestsellers: November 13, 2023

Erin French has the #7 book in the country with 'Big Heart Little Stove,' which follows her cookbook 'The Lost Kitchen' and memoir 'Finding Freedom.' Plus the Fonz writes about 'Being Henry,' and a new hockey romance skates onto our list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: ##7 book #finding freedom #memoir #cookbook


The 10 Best Indie Publishing Companies To Follow To Find Your Next Read

What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot

[ Book Riot | 2023-11-09 11:33:00 UTC ]
More news stories like this | News stories tagged with: #indie publishing


Print Book Sales Fell 8% Last Week

Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #britney spears #sales fell #major categories


Two Wins for Public Libraries This Week at The Polls

Patmos Public Library is finally being funded after two previous losses and Pella Public Library retains its independence. Continue reading at Book Riot

[ Book Riot | 2023-11-08 15:08:37 UTC ]
More news stories like this | News stories tagged with: #public libraries


IN PHOTOS | This week's most compelling Canadian images

From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC

[ CBC | 2023-11-08 14:04:35 UTC ]
More news stories like this | News stories tagged with: #past week #pearson airport #pearson


The week's bestselling books, Nov. 12

Southern California Independent Bookstore Bestsellers list for Sunday, November 12 Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-08 14:00:12 UTC ]
More news stories like this | News stories tagged with: #bestselling books #independent bookstore


Why New York’s political world is gathering in Puerto Rico this week

Eric Adams’ troubles and a potential primary challenge will be front-of-mind at this year’s Somos conference. Continue reading at Crains New York

[ Crains New York | 2023-11-06 20:42:43 UTC ]
More news stories like this | News stories tagged with: #political world #puerto rico #somos


The Week in Libraries: November 3, 2023

Among the week's headlines: the Alabama Public Library Service suggests moving on from the ALA's Library Bill of Rights; an Arkansas librarian recently fired for defending the freedom to read has no regrets (and a lawyer); lawmakers in Massachusetts consider a new library e-book bill; and Barack... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library bill #e-book


Book Deals: Week of November 6, 2022

Jen Psaki sells two to Scribner, Viking buys a “reckoning with the Korean War” by Grace M. Cho, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #viking buys


6 New Books for the Pop Culture Aficionado

This week augurs a veritable cornucopia of pop culture tomes. Marvel movies! Standup comedy! Board games! American Girl dolls! The Chicago Bulls! 2000s indie rock! These six books run the gamut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel movies #standup comedy #board games #chicago bulls


This Week's Bestsellers: November 6, 2023

Britney Spears tops the bestseller list, two third novels in series see sales breakthroughs, a book on Mitt Romney does notably well, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller list


Up in smokes: Daily Tele’s taxpayer-funded ciggies help Labor minister destroy travel card | The Weekly Beast

News Corp reporter bought a pink doughnut, a soft drink and tobacco as part of a NSW government endorsed media stunt. Plus: cartoonists go their own wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhat happens when... Continue reading at The Guardian

[ The Guardian | 2023-11-03 02:06:22 UTC ]
More news stories like this | News stories tagged with: #weekly beast #latest updatesget #free app #news corp