Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Here are the stories from the last week in Today in Books that you all found the most interesting... Continue reading at Book Riot
[ Book Riot | 2024-06-08 12:00:00 UTC ]
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Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
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June's new children's book releases include picture books about steppin' and school, middle grade books about magic schools and making friends, and so much more. Continue reading at Book Riot
[ Book Riot | 2024-06-07 10:30:00 UTC ]
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Among the week's headlines: An appeals court upholds a key freedom to read decision in Llano County, Texas; author Hanif Abdurraqib will keynote the ALA's Rally for the Right to Read; and what happened to the Free Library of Philadelphia's Author Events team? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, June 9, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-05 13:00:29 UTC ]
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Where to start with romantasy, the return of Reese's YA book club, and more of the most clicked-on news of the week. Continue reading at Book Riot
[ Book Riot | 2024-06-02 15:00:00 UTC ]
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Murdoch’s empire down under has been quietly reorganised – with a long, slow cull of journalists expected to followNews Corp Australia has been laser focused on the travails of rival media entities Nine Entertainment and the ABC lately, while largely ignoring the major restructure in its own... Continue reading at The Guardian
[ The Guardian | 2024-05-31 03:38:19 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Among the week's headlines: outgoing ALA president Emily Drabinksi hits the road ahead of the ALA Annual Conference; book bans in Tennessee are poised to get more complicated as a new statewide commission begins work; and the Louisiana state senate passes a bill giving politicians control over... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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The effort will feature a banned book every Wednesday on DPLA’s social media accounts. Last year, the group launched its Banned Book Club, a program that uses GPS-based “geo-targeting” to enable readers to check out e-book versions of banned books via an e-reader app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, June 2, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-29 13:00:28 UTC ]
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Summer has almost arrived in Japan — you can tell by the stacks of summer manga reading spilling out of beach bags, backpacks, and picnic baskets. Continue reading at Book Riot
[ Book Riot | 2024-05-28 10:30:00 UTC ]
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The Paradise Problem’ by Christina Lauren had no trouble getting to #7 on our hardcover fiction list. Plus rockers Kathleen Hanna and Serj Tankian each debut in a new genre—memoir—and Miranda July’s latest novel is a scorcher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 26, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-22 10:00:03 UTC ]
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AudioFile recommends 10 excellent new audiobooks for spring, including masterful new works from Hanif Abdurraqib, Percival Everett, and more. Whether you’re looking for a memoir told in the author’s own voice or a fascinating novel performed by professional narrators, you’ll find something... Continue reading at The Millions
[ The Millions | 2024-05-21 12:00:00 UTC ]
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For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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