Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with:
#embracing mobile
#advertising week
#ad business
#adweek magazine
The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this |
Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agents
#developing markets
#latin america
The Pearson/Penguin group and Hachette have each notched up 10 nominations for the 2013... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
More news stories like this |
The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
More news stories like this |
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand campaigns
Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company size
#key trends
The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
More news stories like this |
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big fish
Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet (Short Books),... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mimi spencer
#michael mosley
The growing use of libraries by children and young readers has once again been emphasised by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mimi spencer
#michael mosley
#fast diet
Liverpool City Council is considering closing half its libraries as it looks to make another... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this |
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reportedly readying
#kindle e-readers
Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
More news stories like this |
Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lance armstrong
#book publishers
A new £10,000 literary prize rewarding original fiction has been launched by Goldsmiths,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
More news stories like this |
Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#companies announced
#advance publications
E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ceos
#direct-to-consumer sales