The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with:
#site appeared
#creative potential
#coming weeks
Twitter users are subbing in 'Thrones' themes for famous children's book titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#famous children
#twitter users
#book titles
British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intelligence services
#director general
#published ahead
My book, The Decline and Fall of IBM, is now available in paperback, on the iPad and Nook, as well as on the Kindle. A dozen other platforms plus an audio book will be available shortly, but these are the big ones. Over the weekend I received a very insightful message about the book from reader... Continue reading at Betanews
[ Betanews | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio book
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing partners
Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian
[ The Guardian | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boris johnson
#george michael
#david beckham
#tony blair
#prime minister
Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy policies
#community standards
Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#firm grip
#run ads
#financial details
"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this |
Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#children younger
#appears facebook
#collect data
Even though this is the first time Pat O’Brien has attended BEA, he’s not intimidated at the prospect of being surrounded by booksellers he’s never met before to talk about the highs and lows of his 35-year career as a sportscaster for radio and television and a celebrity journalist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#35-year career
The Council of Literary Magazines and Presses has teamed up with the American Booksellers Association to revive the Firecracker Awards, which were last given in 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary magazines
Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#tv shows
#status update
The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian
[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great divide
#editorial policy
After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, "Flash Boys," the author’s exploration of high-speed trading on Wall Street, was the most-talked about book on social media in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael lewis
#flash boys
#wall street
HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#copyright dispute
#ebook edition
More than half of Britain’s online retail spend goes to Amazon, working out at £70... Continue reading at The Bookseller
[ The Bookseller | 2014-04-22 00:00:00 UTC ]
More news stories like this |
After a brief stint at #1, Michael Lewis's "Flash Boys" fell four spots to #5 on Apple's iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#roth back
#michael lewis
#flash boys
Late Friday afternoon, the Authors Guild filed its appeal in its copyright infringement lawsuit against Google. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
More news stories like this |