The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with: #site appeared #creative potential #coming weeks

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Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #images appeared #past couple


Hodder pulls back on Keenan memoir

Hodder has said it has "decided not to further distribute…in its current form"... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current form


Fox Is Bringing Metaphysics Back to the Masses With a Reboot of Cosmos

It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill. With about two hours of daylight left, sinuses are rimed with... Continue reading at AdWeek

[ AdWeek | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bill maher #considerable amount


Wall Street Beat: VC money pours back into Internet companies

Venture capitalists poured more money into Internet companies last year than they have since the dot-com bust, according to a survey published Friday.Internet companies in the U.S. took in US$7.1 billion from VCs in 1,059 deals in 2013, the highest level of Internet investment in terms of... Continue reading at PC World

[ PC World | 2014-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong year #internet companies #highest level #thomson reuters #highest percentage


From page to screen and back again

Movie tie-ins for '12 Years a Slave,' 'Philomena,' 'The Wolf of Wall Street' and other films give their namesake books — including one from 1853 — a second life. The memoir "12 Years A Slave" was published in 1853, a year after Harriet Beecher Stowe's classic, "Uncle Tom's Cabin."     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie tie-ins #wall street


Patrick Carman's 'Half Nelson' proposal: for each Amazon purchase, buy a book at an independent bookstore

'39 Clues' author Patrick Carman says he knows Amazon is a convenient option, but suggests buying a book from an independent bookstore each time you buy from Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Maverick backs bedtime story app

A new story reading app will launch later this month with nine picture books from publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books


Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad strategy


Facebook Is Testing A News Feed That Looks More Like A Newspaper

The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company

[ Fast Company | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook referrals #news business #george takei


Uncle the elephant joins brave march of children's classics back into print

JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long haul #pippi longstocking


Polar vortex takes us back to the coldest story in American literature

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jack london #coldest story #american literature #unnamed protagonist #frozen yukon #widely considered #short story #painful accuracy


Polar vortex takes us back to the coldest story in American literature (+video)

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jack london #coldest story #unnamed protagonist #frozen yukon #widely considered #short story #painful accuracy


Wattpad Grew to 18 Million Users in 2013

Wattpad, the online writing and reading community, continued its long arch of membership growth and increased social connectivity, finishing 2013 with more than 18 million registered users according to data released by the company today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wattpad grew #online writing #reading community #data released #company today


Harland Simon Upgrade EAE Press Controls at The Desert Sun

The Desert Sun and Gannett Publishing Services [GPS] have selected Harland Simon to replace EAE press control system on a Goss Headliner press and communications to two KBA Towers, plus associated Reelstands at their facility in Palms Springs ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-30 00:00:00 UTC ]
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Even our grunts could be monetised by Facebook

Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian

[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Boot up: Facebook self-censorship, Tufte in brief, developer intention, and more

Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian


Obama's half-brother's memoir may prove controversial

Mark Obama Ndesandjo's book will reportedly detail abuse, beatings from the father he and the president shared. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-20 00:00:00 UTC ]
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Mac and iOS users can now gift iBooks

Your chances of buying tangible gifts for the holidays may be fading fast, but your digital options are now wider than ever. Apple has just enabled full gift support on the iBookstore for both iOS and Mac users; you can buy someone a specific book ... Continue reading at Engadget

[ Engadget | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios users #specific book


Sun publisher posts £75m pre-tax loss

News Group Newspapers took charges related to the phone-hacking scandal of almost £90m in the year to 30 JuneThe parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking... Continue reading at The Guardian

[ The Guardian | 2013-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing rights #virgin media


'Cosy crime' community site for Constable

Constable & Robinson has launched a website dedicated to the "cosy crime" genre as... Continue reading at The Bookseller

[ The Bookseller | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #constable robinson #cosy crime #website dedicated