The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Stories from those who say they have seen heaven and returned to life will probably always find an audience, all the more as Baby Boomers age and confront their mortality. A new movie could continue to fuel the extraordinary recent interest in books by those who claim to have returned from the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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After a much-talked about "60 Minutes" appearance by Michael Lewis, Norton has gone back to press for 50,000 more copies of the author's new book, "Flash Boys." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The tournament is currently down to 16 contenders, with everyone from Ron Weasley of 'Harry Potter' fame to Winnie the Pooh's friend Piglet still in the running. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-29 00:00:00 UTC ]
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Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian
[ The Guardian | 2014-03-25 00:00:00 UTC ]
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Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News
[ BBC News | 2014-03-17 00:00:00 UTC ]
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Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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ShiftyLook, a portal launched by videogame giant Namco/Bandai in early 2013 to revive old gaming properties as webcomics, is being shuttered. The ShiftyLook site will shut down completely on September 20, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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For legitimate online publishers that rely on display on advertising, it's getting increasingly difficult to make ends meet. That's thanks in large part to long-tail sites that have learned to game the online ad system, and the ad tech middlemen that help them do it.The post Is this the worst... Continue reading at Digiday
[ Digiday | 2014-02-28 00:00:00 UTC ]
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News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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The titular book in Veronica Roth's Divergent trilogy took the top spot on Apple's iBooks bestseller list for the week ended February 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Love him or hate him, you can't fault James Patterson for his generosity, as he's giving some $1 million of his money back to independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-24 00:00:00 UTC ]
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