The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with: #site appeared #creative potential #coming weeks

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Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant&rsquo;s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #google news #contentious relationship

Abingdon Pulls Back in Fiction, Christian Living

Abingdon Press is “reassessing and realigning” its Abingdon Fiction and Christian Living programs and has “paused” acquisitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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Fnac's first half results show 'gradual improvement'

Fnac, France's largest cultural product chain, has reported only a slight drop in turnover... Continue reading at The Bookseller

[ The Bookseller | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gradual improvement

Did Comics Take Back Comic-Con?

The circus came to town, yet again: this year’s Comic-Con: International ran from Wednesday through Sunday, July 23–27 and brought 130,000 attendees, hundreds of exhibitors, and thousands of professionals to San Diego, Calif. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego

Lost Dr. Seuss stories from the 1950s come back into print

"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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Business Adventures why Bill Gates's favourite book is back at the top of the bestseller lists

It is 43 years old and was out of print for ages, but the Microsoft mogul's approval has caused a brand new surge in salesName: Business AdventuresAge: 43 Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business adventures #bill gates #favourite book #bestseller lists

Tracking Amazon: 'Fifty Shades' Back on Top

After the first trailer for the film adaptation of Fifty Shades of Grey dropped on July 24, lighting up the internet, the first book in E.L. James's trilogy shot back up to the top of Amazon's bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tracking amazon #fifty shades #film adaptation #bestseller list

Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #mobile devices

Pearson Cutting 4,000 Jobs as First-Half Sales Decline

Pearson Plc (PSON), the publisher of the Financial Times, said today it will have cut a total of about 4,000 jobs in the two years through 2014 and reported a sales decline of 6.5 percent for the first half. The cuts are equivalent to about 10 perc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-25 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #native ads

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Super Thursday is backed by trade

Publishers and booksellers have backed the first ever trade-wide acknowledgement of Super... Continue reading at The Bookseller

[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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HarperCollins brings E R Eddison back into print

HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller

[ The Bookseller | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary work

Secret widens its anonymous network to include your Facebook friends too

When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget

[ Engadget | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friends #launched earlier

Children's book author refuses award backed by Amazon

Allan Ahlberg refused a lifetime achievement award because it was sponsored by the internet bookseller Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-12 00:00:00 UTC ]
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Amazon-backed award turned down by Ahlberg

Distinguished children’s author Allan Ahlberg [pictured] has declined the inaugural... Continue reading at The Bookseller

[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook comments #sky magazine

Wattpad Acquires Red Room Writers’ Site

Wattpad, an online writing and reading community, has acquired the Red Room, an online community originally described as a “Facebook for authors.” The site will be subsumed into Wattpad. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online writing #reading community