In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
News tagged with:
#print advertising
Starting this week, Washington D.C.’s Kramerbooks & Afterwords Cafe is using Postmates, an app largely used for food delivery, to get books in the hands of readers in the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with:
#brian lesser
#good position
#quarter results
#source familiar
#media arm
#time warner
The three senior employees at Wayne State U Press who were fired on Feb. 7 and rehired on Feb. 21 have filed a complaint with the EEOC and Michigan Dept. of Human Rights, charging discrimination on the basis of race. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wayne state
#senior employees
#human rights
The bills propose to give elected parental review boards the power to decide which “age-appropriate" materials can be accessible to minors within a public library, with librarians who don’t comply with the board’s decisions subject to prison time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#public library
An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with:
#publishing partner
#vice president
#digital publisher
The three senior employees recently fired from their jobs at Wayne State University Press have been re-hired, but their attorney is not ruling out litigation against the university for discrimination, retaliation, and due process claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#wayne state
Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with:
#good fit
#ad space
#great opportunity
#active international
#hotel rooms
Wayne State University Press remains embroiled in controversy since the firings of three senior employees. The president's office has assumed oversight for the press, and interim director Tara Reeser is stepping down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#wayne state
#senior employees
Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
More news stories like this | News stories tagged with:
#$450 million
#print publication
Wayne State University president M. Roy Wilson informed his colleagues Friday that the press' interim director, Tara Reeser, will now report to WSU's chief of staff in the president's office rather than to the dean of libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#wayne state
#interim director
The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 19:59:44 UTC ]
More news stories like this | News stories tagged with:
#william gibson
Debbie Cenziper focuses on “the Trawniki men,” trained in Poland to commit mass murder. Continue reading at The Washington Post
[ The Washington Post | 2020-01-09 12:46:57 UTC ]
More news stories like this |
Mike Giglio describes how various groups came together in the grinding fight against the militants. Continue reading at The Washington Post
[ The Washington Post | 2019-12-13 06:52:26 UTC ]
More news stories like this | News stories tagged with:
#front lines
#islamic state
In our digital age, libraries are spaces for community and connection. The new State Library Victoria proves libaries have an exciting future. Continue reading at The Conversation
[ The Conversation | 2019-12-08 18:49:50 UTC ]
More news stories like this | News stories tagged with:
#digital age
#libraries
JPay made ebooks from Project Gutenberg free to incarcerated people who have their tablets last month. But...where did the money they collected for all of those Project Gutenberg books go? Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:39:33 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
#incarcerated people
#ebooks
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post
[ The Washington Post | 2019-11-27 17:01:51 UTC ]
More news stories like this | News stories tagged with:
#state department
Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#publishing giant
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with:
#charging people
#magnolia journal
#specific brand
#audited media
#subscriber base
#significant growth
#majority stake