The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
News tagged with: #print advertising

Other Publishing stories related to: 'The State of App Advertising'

Duolingo adds short stories to its language-learning iPhone app

Duolingo's library of interactive short stories is finally available for mobile, particularly for iPhones. The language-learning portal's Stories feature, which offers over 100 fully voiced bite-sized stories designed to test your reading and listeni... Continue reading at Engadget

[ Engadget | 2019-10-29 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

In World War II, serving Jesus while spying for the United States

Matthew Avery Sutton tells the stories of four missionaries who worked in the OSS. Continue reading at The Washington Post

[ The Washington Post | 2019-10-24 12:24:33 UTC ]
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Interactive storybook app Pickatale launches in UK

Pickatale, a mobile audiobook and storybook app for children aged 0–12, has launched in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 08:27:37 UTC ]
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Faber lands Shapiro's 'surprising' new history of United States

Faber will publish James Shapiro's "surprising" new history of the United States as a lead title for spring 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 08:01:40 UTC ]
More news stories like this | News stories tagged with: #lead title

‘The industry will always find a way’: Candid thoughts of European publishers on the state of media

During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:43 UTC ]
More news stories like this | News stories tagged with: #media appeared #european publishers #candid thoughts #publishing summit

The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
More news stories like this | News stories tagged with: #harry potter

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

PRH-backed StorySign app launches on Apple iOS

StorySign, a free mobile app that translates children’s books into sign language, has launched on Apple iOS. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 00:27:16 UTC ]
More news stories like this | News stories tagged with: #sign language

HC Teams with Ingram to Resupply Western States

HarperCollins has teamed with the Ingram Content Group to create a year-round quick reorder program for bookstores in 10 western states. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group #harpercollins

Velocity Press revises cult drum and bass book State of Bass

Velocity Press has announced a revised reissue of cult drum and bass book State of Bass. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 18:34:45 UTC ]
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You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
More news stories like this | News stories tagged with: #print revenue #booknet canada #independent bookselling #frontlist titles #bookstore

BookNet Canada’s First ‘State of Independent Bookselling’ Report Cites a Rise in Print Revenue

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
More news stories like this | News stories tagged with: #booknet canada #independent bookselling #frontlist titles #porter anderson #brick-and-mortar bookstores #bookstore