In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot
[ Book Riot | 2022-07-11 20:07:06 UTC ]
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The University of North Carolina Press has much to celebrate as it marks its 100th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot
[ Book Riot | 2022-06-09 14:14:42 UTC ]
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After being introduced as a bill back in February, the Freelance Isn't Free Act has been passed in New York State. The law is intended to establish and enhance the rights of freelance workers including authors, journalists, and other writers on contract. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget
[ Engadget | 2022-05-31 16:17:08 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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“If they’re gonna ban books, then the whole library should be in play," Chaz Stevens told the Miami New Times. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-27 09:01:57 UTC ]
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Holiday print sales in children's books helped the US market gain 3 percent in the week ending April 16. The post An Easter Surprise in the States: 30 Million More Books Sold Than in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-25 18:01:38 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Three voices on the challenge of making publishing less white and more representative of the world at large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget
[ Engadget | 2022-04-14 23:32:58 UTC ]
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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Marie Yovanovitch’s memoir makes a persuasive case for the officials who really did obstruct his agenda. Continue reading at Slate
[ Slate | 2022-04-13 09:45:00 UTC ]
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Invoking #SayHerName, this new book fuses together history, data and first-person stories to envision a world free of violence. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-11 14:10:48 UTC ]
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Because we can never resist adding another line item to the eternal ledger of what we owe libraries: Californians can now use their library cards to get free entry into state parks! The three-year pilot program will give libraries (including mobile libraries) at least three passes to California... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 15:54:11 UTC ]
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Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot
[ Book Riot | 2022-03-31 10:36:00 UTC ]
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Stewart O'Nan's “Ocean State” opens with a shocking line, but the novel feels allergic to its own suspense. Continue reading at The Washington Post
[ The Washington Post | 2022-03-01 15:35:08 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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