The Rundown: Google AMP has short-term appeal but potential long-term costs

Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-12 00:00:00 UTC ]
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Other Publishing stories related to: 'The Rundown: Google AMP has short-term appeal but potential long-term costs'

Google expands AMP, as it presents a friendly face to publishers

Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday

[ Digiday | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers monetize #publishers start #publishers appeared #mobile web #video ads

Publishers are pleasantly surprised by Google AMP traffic

If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday

[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #google amp #pleasantly surprised #search engine

Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list #search giant #news articles #change today

Publishers give mixed reviews so far to Google AMP

It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp #widespread adoption

Authors Guild denied appeal to stop Google scanning books

The US Authors Guild’s appeal against the earlier ruling that allows the tech giant to scan millions of books under ‘fair use’ has been rejected by the Supreme CourtA long-running face-off between the US Authors Guild and Google over the search engine’s scanning of millions of books was brought... Continue reading at The Guardian

[ The Guardian | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scan millions #search engine #authors guild #tech giant #margaret atwood #supreme court #enables users

Supreme Court Rejects Google Books Appeal

The decision ends one of the publishing industry's defining legal dramas of the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age

The FT’s head of video goes long and short: ‘either is where we’ll win’

The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday

[ Digiday | 2016-02-28 00:00:00 UTC ]
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How European publishers are using Google AMP

Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp #running ads #european publishers #amp pages #mobile web

Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology

Social Media Censorship in Bangladesh Hints at Long-Term Problems for Publishers

Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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Smart: 'publishers do invest long-term in authors'

Ebury m.d. Rebecca Smart said that traditional publishers need to “shout from the rooftops” more about the value and investment they provide for authors. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca smart #traditional publishers

Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.   The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #company launched #early october

Forget Short Attention Spans, The Economist is Going Long on Digital Video

While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach.   Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video

Appeals court dismisses infringement charges against Google, could create new industry

A federal appeals court in New York City dismissed a copyright infringement lawsuit Friday filed against Mountain View-based Google Inc. alleging that the technology giant's program to create digital copies of books should not be allowed. The decision is a loss to the authors whose books are... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology giant

Google's Book Scanning is Fair Use, Appeals Court Rules

An appeals court rejected the claims of the Authors Guild that Google's massive book scanning project is copyright infringement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #copyright infringement

Appeals Court Affirms Google Book Search is Fair Use

The U.S Court of Appeals for the Second Circuit has rejected the Authors Guild's appeal and affirmed that Google’s library book scanning project is protected by fair use. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild

Google's book scanning project is fair use, appeals court rules

Google's book scanning project constitutes fair use under U.S. copyright law, an appeals court confirmed Friday, ending a ten-year legal fight by the Authors Guild and other writers' groups to have it stopped. Google began working with libraries in 2004 to digitize their book collections,... Continue reading at PC World

[ PC World | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google defended #copyright law #including works #authors guild #digital form

US appeals court rules Google's book-scanning project is legal

Google's goal of scanning millions of out-of-print books for online access has drawn the ire of authors and publishers for years. Today, a US appeals court ruled that the practice is in fact legal. Claims of infringement brought by the Authors Guil... Continue reading at Engadget

[ Engadget | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book-scanning project #scanning millions #out-of-print books #online access

Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #search engine