LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building authority with LinkedIn content. In addition, it contains advice from industry leaders on how to illuminate your thought leadership strategy and a step by step checklist of how to achieve thought leadership success. Sponsor content by LinkedIn. The post The perfect mix: How to find the right thought leadership models for your company appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-07 00:00:00 UTC ]
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The newest NEA survey of public participation in the arts found that adults reading novels fell between 2012 and 2017, but that reading poetry rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Leslie Moonves has stepped down from his role as chairman and c.e.o. of CBS Corporation, parent company of Simon & Schuster, weeks after allegations of sexual misconduct were published in the media. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Publishers, agents and other booksellers have expressed widespread shock at the news this morning that Waterstones has bought Foyles. Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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#mixed opinions
With strong programming and increased membership, regional bookselling associations continue to grow their fall trade shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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A group of Amazon employees in the US is being paid to promote the company on Twitter. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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SAGE has bought technology company Talis and Talis Aspire, its course resource list management system, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
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Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
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Hobby publisher Kalmbach Media and Spanish-based hobby modeling and media company AK-Interactive have entered into a partnership this week where Kalmbach will serve as the exclusive North American publishing partner for AK-Interactive's Damaged, Weathered & Worn Models magazine. The modeling... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
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A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek
[ AdWeek | 2018-07-26 00:00:00 UTC ]
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When you own an Amazon Kindle, the cost of supporting a voracious reading habit can get very steep, very quickly. A quick glance at Amazon’s list of the Best Books of the Month shows that a decent read can set you back between $13 and $15 for a Kindle edition book. Sure, Amazon offers deals on... Continue reading at PC World
[ PC World | 2018-07-25 00:00:00 UTC ]
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Participants have been pleasantly surprised at the program, which helped spread best practices for publishers trying to grow their subscriptions. The post ‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-13 00:00:00 UTC ]
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The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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The first-announced institutional contract for the Cengage Unlimited subscription model for its digitally delivered college curriculum course materials has been signed for the 1918-1919 school year by New Mexico's University of the Southwest. The post Cengage Unlimited Signs the University of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-11 00:00:00 UTC ]
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We’ve narrowed it down to four books. Now help us pick the one book we’ll all read this summer! Summer is the perfect time to unplug and lose yourself in a good book. The best books change the way we view the world, how we interact with others, and maybe even the direction of our lives. And... Continue reading at Fast Company
[ Fast Company | 2018-07-04 00:00:00 UTC ]
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