The Motor Trend guide to kick-ass custom events

Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are anything but. To create this event for BF Goodrich, Motor Trend's event unit pulled in editors to help design the track, recruited enthusiastic amateurs via their publishing platform, then put them head to head in the California desert. Sponsor content by The Enthusiast Network. The post The Motor Trend guide to kick-ass custom events appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-07 00:00:00 UTC ]
News tagged with: #editorially independent #motor trend #publishing platform #sponsor content #enthusiast network

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