Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had the largest share (8 percent) thanks largely to demand for Stranger Things 4. Hulu also claimed a record 3.6 percent; Amazon Prime Video picked up 3 percent. YouTube and YouTube TV earned a combined 7.3 percent, but no presence in these figures for Disney+.The next challenge? Streams haven't yet overtaken traditional TV — broadcasts still represented 21.6 percent according to those July figures. Shouldn’t take too long: Netflix just released a documentary about cats. Broadcast doesn’t stand a chance.— Mat SmithThe biggest stories you might have missed‘Diablo IV’ won’t include pay-to-win microtransactionsAcura shows off a Precision EV concept inspired by Italian power boats Snap reportedly gives up on its selfie drone just four months after its debut Cameo now lets you buy 10-minute video calls with celebritiesHBO Max is removing 36 shows ahead of Discovery+ mergerNexus Mods bans 'Spider-Man Remastered' patch that replaced in-game Pride flagsEmbracer snaps up the rights to 'The Lord of the Rings' and 'The Hobbit'Motorola Edge hands-on: A return to (midrange) form?The company might finally be responding to customer feedback.EngadgetMotorolo’s new Edge 2022 (not to be confused with... Continue reading at 'Engadget'
[ Engadget | 2022-08-19 11:15:00 UTC ]
Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Scholar working on the show says the author’s estate has refused permission to depict any of the events shown in Peter Jackson’s filmsA JRR Tolkien expert working on Amazon’s forthcoming multi-series adaptation of The Lord of the Rings has claimed that the retail and streaming giant has been... Continue reading at The Guardian
[ The Guardian | 2019-08-09 15:27:18 UTC ]
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Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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David Walliams' The World's Worst Teachers (HarperCollins) has reigned atop the UK Official Top 50 for a sixth consecutive week, selling 20,553 copies for £154,839 through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 08:23:41 UTC ]
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ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences... Continue reading at Advertising Age
[ Advertising Age | 2019-07-18 19:48:27 UTC ]
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The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek
[ AdWeek | 2019-07-18 16:04:09 UTC ]
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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
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'The Sandman' is being made into a live-action series by Warner Bros. Television, and HarperCollins Germany gets its second chief in under two years. The post Neil Gaiman’s ‘Sandman’ Coming to Netflix; HarperCollins Germany Names Jürgen Welte appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-02 02:40:58 UTC ]
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