The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without being ponderous, and unpredictable in its opinions without being tediously contrarian. On top of all that, it even makes money. So its sale to the Japanese newspaper publisher Nikkei is a matter of global interest in the media business, and a fascinating development in the globalisation and digitisation of our industry. As a newspaper market, Japan has many advantages over the English-speaking world. Newspaper circulations are huge: the two biggest broadsheets sell 9m and 7m print copies a day, while even the Nikkei newspaper, Japan’s equivalent of the Financial Times, sells 3m broadsheet print copies a day – compared with 2m for the tabloid Daily Mail in the UK and a mere 200,000 for the FT itself.These subscription figures, and the unparalleled delivery system that makes them possible, have so far cushioned the Japanese industry from the advertising slump. Fiercely competitive local distributors keep almost every household supplied with a daily paper, which is thus woven into the fabric of everyday life. Barriers of language, culture and technological ecosystems all tend to preserve this uniquely profitable media market. But Japanese newspaper subscribers are getting old. The habit... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-24 00:00:00 UTC ]
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