The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises in a very sharp form the question of responsibility for what appears on a user’s screen: is the owner of the site responsible for the content that appears there, even though no human eye may ever have seen it? Facebook and in fact all the ad-supported businesses on the internet maintain that they are platforms, not publishers. Their responsibility extends only to content they know about. Is this enough? Should they also be responsible for content they might reasonably anticipate?Facebook’s defence is that it has taken down individual adverts as they are reported; Lewis counter charges that they are soon, predictably, replaced with almost identical ones. It does appear odd that Facebook, which is extremely keen on facial recognition and can label the people in friends’ photograph feed with sometimes disconcerting accuracy, is apparently unable to recognise the face of a television personality made as recognisable as possible or to kill automatically any ad in which it appears. In a similar way, YouTube, owned by Google, is far more successful at keeping pornography off the site than it is at keeping off incitements to hatred or bullying. All that really frightens them is the thought... Continue reading at 'The Guardian'

[ The Guardian | 2018-04-23 00:00:00 UTC ]
News tagged with: #facial recognition

Other Publishing stories related to: 'The Guardian view on ad tech: a tangled web | Editorial'


Agent Nick Canham to join HC sports editorial

Written By: Graeme Neill Publication Date: Fri, 08/04/2011 - 08:30 HarperCollins has hired agent Nick Canham to head up its sports list, as it makes a number of promotions in its non-fiction team. Canham joins from Roar Global and will also commission general non-fiction as editorial director.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports list #non-fiction team #join headline #anna valentine


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |


BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales


Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this |


Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands


Adobe Introduces Proposal For Magazine-Like Web Layouts

Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this |


Morpurgo and Wilson support new Guardian kids site

Written By: Caroline Horn Publication Date: Thu, 03/03/2011 - 07:22 Former children’s laureate Michael Morpurgo and Tracy Beaker author Jacqueline Wilson have spoken out in support of the Guardian’s new book website for children, which launches today [3rd March] on World Book Day. The site,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club


Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part


BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
More news stories like this |


Media Dealmakers Summit: "The Web Is Dead"

New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research


ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell


No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #back seat #reach readers #daily basis #digital strategies


High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number


Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site