The dress is white and gold. Or, why BuzzFeed won

The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance premium publishing brands like Time and Cosmopolitan will cease to lose their differentiation (and pricing power) in the market. The post The dress is white and gold. Or, why BuzzFeed won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-27 00:00:00 UTC ]
News tagged with: #internet phenomenon

Other Publishing stories related to: 'The dress is white and gold. Or, why BuzzFeed won'


BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos #tv shows #movie trailers #music videos


18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american idol #cultural significance #tomas chamorro-premuzic


15 reasons to love BuzzFeed's style guide

From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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The Debrief website aims to be more than 'BuzzFeed for girls'

Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital venture #unique ways #marketing manager


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Black and White signs M P Wright

Black and White Publishing has bought two books by debut crime novelist M P Wright. Campbell... Continue reading at The Bookseller

[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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BuzzFeed Said to Expect 2014 Sales of Up to $120 Million

BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher #$60 million #web traffic #top ranks #$40 million #growing faster


BuzzFeed to forecast 2014 revenue of up to $120M

BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York

[ Crains New York | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #editorial staff #hearst corp


Supreme Court Won't Hear Amazon Appeal in NYS Tax Case

New York State’s collection of online sales tax has withstood a legal challenge by Amazon and Overstock, as the U.S. Supreme Court decided this morning not to hear an appeal of a March ruling by New York’s top court that found that the state could impose the tax. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york state #legal challenge


Times: 'We won't reduce level of children's coverage'

The Times' new literary editor Robbie Millen has promised that the newspaper will not cut its... Continue reading at The Bookseller

[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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Morrissey's Autobiography gets dressed for Christmas

Is this glossy, hardback edition of the singer's memoir an indication of a new direction for Penguin Classics?It's not clear who's come the furthest. Morrissey, journeying from figure of fun on the Manchester music scene in "a rented room in Whalley Range" via international stardom to appear –... Continue reading at The Guardian

[ The Guardian | 2013-11-15 00:00:00 UTC ]
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Hilton Als blurs the lines in 'White Girls'

Hilton Als' 'White Girls' is a magnificent collection of essays that mixes criticism and memoir, fiction and nonfiction.Hilton Als' "White Girls" is as much about white girls as the author's previous effort "The Women" was about femininity — which is to say quite a lot and not at all. Like its... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-08 00:00:00 UTC ]
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UK indies: 'We won't stock Kindle'

Independent booksellers on both sides of the Atlantic have reacted with suspicion towards news of... Continue reading at The Bookseller

[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #sponsored content #media companies


Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #first-party data #created equal


BIS Select Committee: government 'wrong on gold open access'

The Business, Innovation and Skills select committee has criticised the government's... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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BuzzFeed's Jon Steinberg Trumpets Shift to Hard News

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek

[ AdWeek | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consume lots #full-time staff


George Zimmerman juror dropped by literary agent, won't write book

On Monday it was announced that one juror who had found George Zimmerman not guilty had landed literary agent, Sharlene Martin. By 10 p.m., Martin announced she was dropping Juror B37 as a client.Maybe a book by a juror in the Trayvon Martin murder trial isn't such a good idea after all. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-16 00:00:00 UTC ]
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Apple E-Books Ruling Won't Do Much for Consumers

"I wouldn't expect to see a dramatic effect on consumer prices as a result of this ruling." Continue reading at AllThingsD

[ AllThingsD | 2013-07-10 00:00:00 UTC ]
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A ‘Perfect’ American Novel Strikes Gold Overseas

Why isn’t this book more famous?” asked the writer C.P. Snow about John Williams’s Stoner in 1973, eight years after it was first published by Viking Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john williams