The dress is white and gold. Or, why BuzzFeed won

The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance premium publishing brands like Time and Cosmopolitan will cease to lose their differentiation (and pricing power) in the market. The post The dress is white and gold. Or, why BuzzFeed won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-27 00:00:00 UTC ]
News tagged with: #internet phenomenon

Other Publishing stories related to: 'The dress is white and gold. Or, why BuzzFeed won'

Slate, Whiting Team Up to Celebrate Sophomore Novels

The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice

Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #publishing tools

Why is American book publishing so white?

If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #diverse audience #lemony snicket

The Author Of "Go The Fck To Sleep" Tackles New Subject: Kids Who Won't Fcking Eat

In a delightfully profane interview, Adam Mansbach reveals his secrets for keeping your creative edge after a huge hit.In 2011, a children's book parody took the Internet and bookshelves on a glorious joyride of profanity, driven by a nation of parents pulling their collective hair out over... Continue reading at Fast Company

[ Fast Company | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult bedtimes #werner herzog #*ck

BuzzFeed to Join IAB's Advertising Elite

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek

[ AdWeek | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #tech companies #ad platforms #business operations

Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company

UK author James Dawson chimes in on debate over 'white faces' in children's books

UK children’s laureate Malorie Blackman faced racist comments after Sky News misquoted her as saying there were 'too many white faces' in children's literature. Now young adult author James Dawson has stepped into the fray, saying, "Malorie did not say there are too many white faces in... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-20 00:00:00 UTC ]
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The Character Loses Battles, but the Writer’s Won the War 

In Moranthology, Caitlin Moran’s 2012 compendium of her decades of brash, personal columns for the British press, Moran jokes that as a teenage girl living in public housing in Wolverhampton, England, her career options were limited to “prostitution,” “working the checkout at the Gateway... Continue reading at Slate

[ Slate | 2014-09-13 00:00:00 UTC ]
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Why My Next Book Won’t Be Set in Dubai

Craig Hawes describes how his book of short stories set in Dubai was pulled from bookstores in the UAE and reflects on the state of censorship in the country. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-02 00:00:00 UTC ]
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BuzzFeed Expands Thanks to $50M Investment

Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #global reach #top ranks #executive chairman

Buzzfeed got $50m in venture capital. What happens next?

Silicon Valley firm Andreessen Horowitz has more than doubled investments in the meme-tastic site. Can traditional media companies compete?Venture capital funds exist to make risky bets. Theyre intended to be a place where excess cash can find a better return than in a bank or bonds.So how... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Amazon to Hachette: Lower ebook prices and we won't ask for more of the revenues

Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
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Apple Settlement Won’t Be Modified

The parties in the Apple settlement indicated that they would not be modifying the agreement, after a hearing last week in which Judge Cote expressed concerns with the deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
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EC: copyright White Paper delays due to 'great diversity of views'

The European Commission is to take "a few more weeks" to finalise its White Paper on... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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Jack White's Third Man Records launches publishing wing

The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian

[ The Guardian | 2014-07-23 00:00:00 UTC ]
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Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #readers don #managing partner #people don