The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: “Download The Daily and read it for two weeks, enjoy, and pay for it!” The panel was called Publishers Get Real About Next Screen Expectations, and it was part of the all-day OMMA Tablet Revolution event at the Altman Building on West 18th Street in Manhattan. Cook was joined on stage by Sheila Buckley, head of digital ad sales for the Weather Channel Interactive; Matt Jones, vice president of model strategy and operations at Gannett; James Smith, chief revenue officer of Flixter; and Mark Johnson, CEO of Zite. For roughly 45 minutes they discussed publishers’ difficulties in getting people to discover and use their apps; the question of whether tablets should be bought and sold by print, digital, or TV executives; and the need for publishers to keep their apps current. But as closely as News Corp. has guarded news about The Daily, any information its executives have dribbled out about the tablet paper has been of particular interest. One of the issues The Daily has faced is giving potential subscribers an easy way to find... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-07 00:00:00 UTC ]
News tagged with: #social networks #app store #double digits #raw data #conversion rate #told adweek

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AOL Launches Daily 'Magazine' App

The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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The Daily Beast Fully Absorbs Newsweek.com

It's long been expected turn out this way, and it's finally happening. NewYorkMag.com's Daily Intel is reporting that The Daily Beast will be retiring the Newsweek.com URL on July 19. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Headline's Cook joins S&S

Written By: Benedicte Page Publication Date: Tue, 14/06/2011 - 08:34 Headline non-fiction publisher Carly Cook is to join Simon & Schuster as deputy editorial director of non-fiction, reporting to editorial director Mike Jones. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Myers wants joined-up thinking over book events

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
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London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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The New York Times Offers 50 Percent Discount to Subscribers

In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Cooking the Books with Cara Eisenpress and Phoebe Lapine

With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Alex and Aki's Ideas in Food: A new book brings technological cuisine within reach of the everyday cook.

As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvold—the genius founder of Microsoft's research division,... Continue reading at Slate

[ Slate | 2011-04-01 00:00:00 UTC ]
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Wanted: buyers for Borders

Administrators are trying to sell 103 Borders and Angus & Robertson bookshops, after the parent of the book chains crumbled under its debt burden. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-03-08 00:00:00 UTC ]
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HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World

[ PC World | 2011-03-05 00:00:00 UTC ]
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DEI Wire: The Daily Looks to Android …iPad 2.0 Launches This Week

AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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The Daily to Enter Android Market?

The Daily may be coming to the Android market. The Daily, a daily newspaper app that debuted on the Apple iPad, was the first to utilize Apple’s new subscription plan app (and pay its 30 percent share requirement of each purchase bought through the app). The News Corp. app is available for $.99... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Is News Corp.'s 'The Daily' giving you more blues than news?

By Joe Wilcox, Betanews Every single person I know with an iPad who has used News Corp.'s "The Daily" complains about persistent crashes and really, really, really, slow update times. Now PaidContent reports that the initial two-week free introduction promotion is going on and on and on, kind of... Continue reading at Betanews

[ Betanews | 2011-02-24 00:00:00 UTC ]
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Daily Telegraph votes The Book Hive best indie in Britain

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[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Want more women writers in magazines? Get more female editors.

As Meghan O'Rourke reported here last week, VIDA, an organization for women writers, has released a tally of male and female bylines for the 2010 run of 14 high-end, literary-oriented magazines. Despite a couple of relatively bright spots (the New York Times Book Review surprisingly being one),... Continue reading at Slate

[ Slate | 2011-02-12 00:00:00 UTC ]
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The Daily Is A Top News App But Download Complaints Soar

While it’s probably not surprising given the buzz around the launch of News Corp.’s tablet-only publication, but The Daily is currently #1 in “Top Apps” and #1 in “News Apps,” according to topappcharts.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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What 'The Daily' means to you

By Joe Wilcox, Betanews At Noon ET today, News Corp. launched its original iPad newspaper The Daily. During an event that started an hour earlier, News Corp. president Rupert Murdoch said the target audience is the 50 million American users expected to have purchased iPads by end of this... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
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Murdoch's iPad-Ready The Daily Debuts: 5 Things to Know

Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World

[ PC World | 2011-02-02 00:00:00 UTC ]
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