Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: Download The Daily and read it for two weeks, enjoy, and pay for it! The panel was called Publishers Get Real About Next Screen Expectations, and it was part of the all-day OMMA Tablet Revolution event at the Altman Building on West 18th Street in Manhattan. Cook was joined on stage by Sheila Buckley, head of digital ad sales for the Weather Channel Interactive; Matt Jones, vice president of model strategy and operations at Gannett; James Smith, chief revenue officer of Flixter; and Mark Johnson, CEO of Zite. For roughly 45 minutes they discussed publishers difficulties in getting people to discover and use their apps; the question of whether tablets should be bought and sold by print, digital, or TV executives; and the need for publishers to keep their apps current. But as closely as News Corp. has guarded news about The Daily, any information its executives have dribbled out about the tablet paper has been of particular interest. One of the issues The Daily has faced is giving potential subscribers an easy way to find... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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While its probably not surprising given the buzz around the launch of News Corp.s tablet-only publication, but The Daily is currently #1 in Top Apps and #1 in News Apps, according to topappcharts.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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By Joe Wilcox, Betanews At Noon ET today, News Corp. launched its original iPad newspaper The Daily. During an event that started an hour earlier, News Corp. president Rupert Murdoch said the target audience is the 50 million American users expected to have purchased iPads by end of this... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Apple kept mum on its highly anticipated digital subscription plan during a press conference today at the Guggenheim in New York City announcing News Corp.'s new tablet publication The Daily (which is available in the App Store as of noon Eastern), but News Corp. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-02 00:00:00 UTC ]
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Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
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Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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