Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: Download The Daily and read it for two weeks, enjoy, and pay for it! The panel was called Publishers Get Real About Next Screen Expectations, and it was part of the all-day OMMA Tablet Revolution event at the Altman Building on West 18th Street in Manhattan. Cook was joined on stage by Sheila Buckley, head of digital ad sales for the Weather Channel Interactive; Matt Jones, vice president of model strategy and operations at Gannett; James Smith, chief revenue officer of Flixter; and Mark Johnson, CEO of Zite. For roughly 45 minutes they discussed publishers difficulties in getting people to discover and use their apps; the question of whether tablets should be bought and sold by print, digital, or TV executives; and the need for publishers to keep their apps current. But as closely as News Corp. has guarded news about The Daily, any information its executives have dribbled out about the tablet paper has been of particular interest. One of the issues The Daily has faced is giving potential subscribers an easy way to find... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget
[ Engadget | 2016-09-19 00:00:00 UTC ]
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Publishers trying to wrest their readers back from search and social media might take a long look at The Daily Beast, the IAC-owned news publisher that lures 40 percent of its readers to its homepage every month. The post How The Daily Beast gets 40 percent of readers to visit its homepage... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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‘I’m not afraid to ask questions,' says Meze Publishing's Phil Turner, whose line of pre-sold cookbooks has found traction in the aisles of Waterstones and other UK bookstores. The post Cooking Up ‘Entrepreneurial Spirit’ in Publishing: Meze’s Phil Turner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-09 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365 -- a full-service system for scheduling appointments for their services over the internet.Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Quadrille has acquired Vegetables, a new cookbook by "Godfather of Italian cooking", Antonio Carluccio OBE. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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#facebook content
'Adults are more difficult to convince' about poetry, says award-winning author Sarah Crossan. Her newly honored 'One' is a verse novel, for younger readers. The post London’s Sarah Crossan: ‘The Freedom To Write What I Want’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-07 00:00:00 UTC ]
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The Pulitzer-winning humorist on writing for kids, and the trick to showing kids how reading is "less boring than math." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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CN Group to publish 24 - The North’s National, a paper designed to offer ‘disenfranchised readers’ a sort of Metro/i experience A regional newspaper publisher is preparing to launch a new paid-for daily newspaper later this month.From 20 June, the Carlisle-based CN Group will distribute a title... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you an Esquire reader? Jay Fielden: Sure I was. I tell this story in my first editor's letter,... Continue reading at AdWeek
[ AdWeek | 2016-05-24 00:00:00 UTC ]
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The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion. The post Eric Danetz Wants to Help Time Inc. Take Over the World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-23 00:00:00 UTC ]
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Goodreads Deals will offer "significant" discounts on selected ebooks keyed to the books listed in members' bookshelves Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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The Irish actor/comedian Chris O’Dowd is best known in this country for his turns in the movie Bridesmaids and the TV series Girls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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