This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people across all different content creation [areas] like Teddy Lynn at BBDO [now chief creative officer at IPG Mediabrands Publishing]. This one came from a kernel of an idea Teddy Lynn gave me. He said, why don't you try telling stories using a multiperspective narrative. We started think-tanking what it would look like if each character tells their own story from different perspectives. After we started kicking around that idea, we talked with different reality producers and thought what if we use a real group of kids and did a docudrama or docusoap like [MTV shows] "The Hills" or "Laguna Beach." How can we moderate each kid, how can we film them and how can we do it in real time? We kept building on these ideas until "Summer Break" became what it became.Ad Age: Initially "Summer Break" was going to be short 1-minute episodes a day and then three- to five-minute episodes at the end of the week. That changed after the show started airing. Why? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian
[ The Guardian | 2022-04-29 10:00:38 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday
[ Digiday | 2022-04-13 04:01:00 UTC ]
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Because we can never resist adding another line item to the eternal ledger of what we owe libraries: Californians can now use their library cards to get free entry into state parks! The three-year pilot program will give libraries (including mobile libraries) at least three passes to California... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 15:54:11 UTC ]
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Hachette Book Group employees will begin their return to working from company offices this April, CEO Michael Pietsch has announced to staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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With the invasion of Ukraine, we have clearly entered a new, dangerous and wildly unpredictable era of East/West relations, the old norms and rules of the game just so much dust. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 12:00:15 UTC ]
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Pearson up 21% in London after Apollo says mulling possible cash offer for group Continue reading at MarketWatch.com
[ MarketWatch.com | 2022-03-11 11:30:01 UTC ]
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A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Meghan O’Rourke’s The Invisible Kingdom takes you inside the world of being chronically ill. Continue reading at Slate
[ Slate | 2022-03-03 22:44:06 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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Sarah Manguso's "Very Cold People" portrays the fears surrounding girlhood with a blistering clarity. Continue reading at The Washington Post
[ The Washington Post | 2022-02-05 11:00:15 UTC ]
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Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
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Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian
[ The Guardian | 2022-02-04 13:52:58 UTC ]
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At Asymptote, Sang Young Park discusses his English-language debut novel, Love in the Big City, an ambitious love story told in a colloquial tone with copious pop culture references. “Being a young writer in the twenty-first century is exactly like being a young person in the twenty-first... Continue reading at The Millions
[ The Millions | 2022-01-31 21:30:58 UTC ]
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