This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people across all different content creation [areas] like Teddy Lynn at BBDO [now chief creative officer at IPG Mediabrands Publishing]. This one came from a kernel of an idea Teddy Lynn gave me. He said, why don't you try telling stories using a multiperspective narrative. We started think-tanking what it would look like if each character tells their own story from different perspectives. After we started kicking around that idea, we talked with different reality producers and thought what if we use a real group of kids and did a docudrama or docusoap like [MTV shows] "The Hills" or "Laguna Beach." How can we moderate each kid, how can we film them and how can we do it in real time? We kept building on these ideas until "Summer Break" became what it became.Ad Age: Initially "Summer Break" was going to be short 1-minute episodes a day and then three- to five-minute episodes at the end of the week. That changed after the show started airing. Why? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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In the latest book from Taylor Jenkins Reid, a retired tennis player returns to the court to defend her record Continue reading at The Washington Post
[ The Washington Post | 2022-08-17 12:00:00 UTC ]
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Mudita Venture Partners has made an unspecified investment in the hybrid publisher the Amplify Publishing Group. Launched in 2003, Amplify publishes about 300 titles annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Close to 600 titles will be part of the new, accessible 'Ebooks for Everyone' initiative from the Literary Press Group of Canada. The post Canada’s Literary Press Group: Accessible Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-09 14:58:40 UTC ]
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The rebranding of Tom Doherty Associates is designed to show the growth of the company beyond its science fiction and fantasy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
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Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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The Curious Incident of the Dog in the Night-Time author said his choice was ‘pretty instant’ after the supreme court overturned Roe v WadeAuthor Mark Haddon is to donate all future royalties from US sales of his bestselling book The Curious Incident of the Dog in the Night-Time to the National... Continue reading at The Guardian
[ The Guardian | 2022-07-14 13:48:26 UTC ]
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The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian
[ The Guardian | 2022-07-12 11:04:45 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Ibram X. Kendi joined Times columnist Sandy Banks for a thought-provoking L.A. Times Book Club conversation about his book, 'How to Raise an Antiracist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-23 20:16:18 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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