[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships team. In this position, she will work closely with Jeremy Elias, executive creative director of the company’s creative studio, Atlantic Re:think, and with Johanna Mayer-Jones, SVP of global partnerships, to produce campaigns and other solutions for clients. Most recently, Leonard ran her own brand strategy consulting firm, HelloQ, where she had clients such as Coca-Cola, Microsoft and the UN Refugee Agency. Before that, she served as president of Levo League, a professional network for millennial women, and held several senior strategy roles at other various agencies. [caption id="attachment_170051" align="alignright" width="150"] Kaitlyn Tiffany[/caption] On the editorial side, Kaitlyn Tiffany was hired to The Atlantic’s technology desk where she will serve as a staff writer covering internet culture starting next month. Most recently, Tiffany was a tech reporter for Vox’s The Goods, and before that, she worked in audience development at Damn Joan and was a culture reporter at The Verge. She will be based in the New York office. [caption id="attachment_170055" align="alignright" width="150"] Ian Urbina[/caption] And longtime New York Times... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 14:00 Two titles from Atlantic feature on the "compelling" 2011 Independent Foreign Fiction Prize shortlist, revealed today (11th April) at London Book Fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams and Graeme Neill Publication Date: Mon, 11/04/2011 - 08:30 World Book Night organisers have unveiled future plans for the event, which is scheduled to take place on 23rd April 2012. Foyles marketing manager Julia Kingsford has been appointed WBN chief executive.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 08/04/2011 - 15:53 Sheila Bounford has been promoted to managing director at Plymouth-based book distributor NBN International (NBNi). Bounford joined NBNi as head of new business development in 2004 after serving as executive director of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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It's the Stieg Larsson show in 2010 paperback bestsellers. The first two books of his enormously successful trilogy racked up sales of more than 10,942,000 in their mass market and paperback editions. That's more than the combined sales of two other stellar sellersJames Patterson and Nora... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 16/03/2011 - 16:23 Atlantic Books has made five positions redundant, including commercial director Daniel Scott, a cut of around 15% to the 34-strong staff. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/03/2011 - 15:38 Bethan Roberts has moved from Serpent's Tail to Chatto and Windus after the Random House imprint bought her latest novel, inspired by the life of E M Forster. Senior editor Poppy Hampson bought world rights to My Policeman from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/03/2011 - 08:28 Canongate has appointed former Headline and Bloomsbury marketing executive Cate Cannon to the role of digital content developer. Sales and marketing director Jenny Todd said: "Cate's creative flair and marketing expertise... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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