[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships team. In this position, she will work closely with Jeremy Elias, executive creative director of the company’s creative studio, Atlantic Re:think, and with Johanna Mayer-Jones, SVP of global partnerships, to produce campaigns and other solutions for clients. Most recently, Leonard ran her own brand strategy consulting firm, HelloQ, where she had clients such as Coca-Cola, Microsoft and the UN Refugee Agency. Before that, she served as president of Levo League, a professional network for millennial women, and held several senior strategy roles at other various agencies. [caption id="attachment_170051" align="alignright" width="150"] Kaitlyn Tiffany[/caption] On the editorial side, Kaitlyn Tiffany was hired to The Atlantic’s technology desk where she will serve as a staff writer covering internet culture starting next month. Most recently, Tiffany was a tech reporter for Vox’s The Goods, and before that, she worked in audience development at Damn Joan and was a culture reporter at The Verge. She will be based in the New York office. [caption id="attachment_170055" align="alignright" width="150"] Ian Urbina[/caption] And longtime New York Times... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Tue, 08/02/2011 - 09:08 Bloomsbury is adopting a global, internal structure designed to allow it to function better alongside worldwide operations like Google, Apple and Amazon, and react to increasingly globalised and homogenised consumer tastes. read... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Written By: Philip Stone and Lisa Campbell Publication Date: Mon, 07/02/2011 - 09:24 The supermarket sector was the only winner in the 2010 retail trade, with sales jumping 7% year-on-year. Estimates based on data from Nielsen BookScan show that book sales in the UK were down by 4% in 2010 in... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews
[ Betanews | 2011-02-05 00:00:00 UTC ]
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Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Sony said Apple had rejected its ebook app because it did not route book sales through Apples system. Continue reading at The New York Times
[ The New York Times | 2011-02-01 00:00:00 UTC ]
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Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Sanchia Berg reports on the publishing company Pearson who have bought a majority stake in an Indian online tutoring company Tutorvista Continue reading at BBC News
[ BBC News | 2011-01-21 00:00:00 UTC ]
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Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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