[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships team. In this position, she will work closely with Jeremy Elias, executive creative director of the company’s creative studio, Atlantic Re:think, and with Johanna Mayer-Jones, SVP of global partnerships, to produce campaigns and other solutions for clients. Most recently, Leonard ran her own brand strategy consulting firm, HelloQ, where she had clients such as Coca-Cola, Microsoft and the UN Refugee Agency. Before that, she served as president of Levo League, a professional network for millennial women, and held several senior strategy roles at other various agencies. [caption id="attachment_170051" align="alignright" width="150"] Kaitlyn Tiffany[/caption] On the editorial side, Kaitlyn Tiffany was hired to The Atlantic’s technology desk where she will serve as a staff writer covering internet culture starting next month. Most recently, Tiffany was a tech reporter for Vox’s The Goods, and before that, she worked in audience development at Damn Joan and was a culture reporter at The Verge. She will be based in the New York office. [caption id="attachment_170055" align="alignright" width="150"] Ian Urbina[/caption] And longtime New York Times... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 22/06/2011 - 09:13 HarperPress has bought a book by the mayor of London about the people who made the United Kingdom's capital city what it is today. Publishing director Susan Watt bought British Commonwealth rights to Johnson's Life of London:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Who says old books can't be made new again? Certainly not Penguin Classics, which is focused on revitalizing literature that has been available in print for decades and sometimes even centuries. For the imprint's first experimentation with apps, it has created an amplified edition of Jack... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest publishers have begun growing again after weathering the global recession over the past three years, with Pearson once again emerging as top dog. According to the annual ranking of global publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 09:03 Cornerstone has appointed Selina Walker, currently publishing director of Transworld's crime and thriller list, to the role of publisher for Century and Arrow. Walker will begin her role in mid-July, following 11 years... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 12:33 Alan Sutton has resigned as chief executive of Amberley Publishing and is "no longer involved" with the company. In a statement, former chief operating officer Alan Mabley said: "On 11th May 2011, Alan Sutton resigned as... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team. Continue reading at Media Week
[ Media Week | 2011-06-13 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Publication Date: Fri, 10/06/2011 - 10:36 Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson. Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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From Yahoo's The Cutline: At a panel during the TechCrunch conference in New York last week, Greg Clayman, publisher of News Corp.'s Daily iPad publication, said the application had "almost a million downloads" since its launch in February. "This puts us in the large pantheon of large apps,"... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Lisa Gersh has been tapped as president and chief operating officer of Martha Stewart Living Omnimedia (MSLO), effective June 6. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Tue, 24/05/2011 - 09:41 Responses to Amazon.com's hire of Laurence Kirshbaum as publisher have varied from worried to fear of a "dampening" effect on competition among delegates at the BEA conference. Word that started to spread Sunday night was... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 20/05/2011 - 08:40 Shoddy consultations perfunctorily performed and disregard for equalities legislation or the requirements of the 1964 Public Libraries and Museums Act: such are the charges being made against councils planning library... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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